90% of people don't know these Google Ads techniques: pinpoint these critical hours to cut your budget in half

Release Date:2025-09-19
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90% of people don't know this Google Ads trick: Pinpoint these few hours to slash your budget in half

Attention Google Ads advertisers! Are you spreading your budget evenly across 24 hours? In reality, the prime conversion window is only 4-6 hours daily—the rest is wasted spend!

Today we'll teach you how "Ad Scheduling" saves budget and boosts ROI! It displays ads only during high-engagement, high-conversion periods while allowing customized bidding. For fitness equipment e-commerce with peak conversions on weekend mornings/late nights, focus budgets there with 10%-15% bid adjustments for instant results. Works for Search, Shopping, Performance Max, and most campaign types (except App campaigns for now).

Setup is super simple! In Expert Mode, navigate to "Campaigns," expand "Audiences, Keywords & Content," click "Ad Schedule," then edit time slots. For Smart Mode, adjust under "Locations & Ad Scheduling." Remember to convert time zones for overseas audiences—split overnight periods into two segments.

Want to find high-conversion windows? Check the "Ad Hourly Performance" report under "Insights & Reports"—analyze impressions, clicks, and ROAS by hour/day, then shift budgets to top-performing times!

Master this technique to boost conversions without increasing total budget—try it now!

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