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Google Ads optimization scores of 100! The truth is overlooked by many advertisers
Publish Date:2025-12-06
Campbell (name)
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Google Ads optimization score hits 100! The truth is overlooked by many advertisers.
Hello everyone! Today we're going to talk about a widely misunderstood point: Google Ads optimization score - you don't need to aim for 100! It's truly meaningless!
Many people think higher scores mean better ad performance and more conversions. But actually - the optimization score is not an ad quality score, nor does it affect rankings, impressions or ROAS.
It's more like Google's "account management completion rate". Have you handled recommendations? Used new features? Added assets? Do these and your score goes up; ignore them and it drops. Even if you just "dismiss" recommendations, your score still increases. This shows optimization score isn't a performance metric. So don't recklessly chase 100 by randomly changing structures or enabling features - you'll just mess up your ads.
In the next episode I'll explain: How is Google's optimization score actually calculated? Why does your score fluctuate so much?
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