Do you also feel that competition on those B2B platforms is too intense? Price wars leave you battered and bruised, and when you finally get an inquiry, the customer disappears after asking for a quote. It's time to change your approach—try the golden combination of "Independent Website + Google Ads."
Break free from platform price wars and establish your own brand presence!
An independent website is your online brand showcase, fully displaying your company's strengths and product details, accumulating customer data, and avoiding price-based competition.
Google Ads is the "engine" for precision traffic.
When overseas customers actively search for product keywords, your ads can directly reach genuine buyers, with conversion rates far exceeding generic B2B platform promotions.
Implementation Recommendations
First, build a professional independent website, highlighting product solutions and trust elements (e.g., factory photos, certifications).
Initially, use Google Search Ads to test keywords while optimizing SEO content to attract long-term organic traffic.
Why is this the prevailing trend?
An independent website gives you control over data ownership, while Google Ads enables rapid market validation. Combining both reduces reliance on platforms and builds brand equity, ensuring stable long-term lead generation.
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