90% of people are using the wrong advertising approach! What about you?

Release Date:2025-08-30
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"Many advertisers struggle with this dilemma when running Facebook ads: Should I use images or videos? In fact, different advertising stages require different creative approaches."

Cold Start Phase (New Customer Acquisition) "During the cold start phase, we recommend prioritizing video ads. Videos capture attention more effectively in crowded news feeds, showcase product details and usage scenarios, and help new users quickly understand your value proposition."

Scaling Phase (Stable Performance) "When ads enter the scaling phase, combine both images and videos. Videos continue driving new customer acquisition, while image creatives load faster with shorter conversion paths - this complementary approach boosts CTR and conversion rates."

Remarketing Phase (Retargeting/Conversion)

"In remarketing, image ads often perform better. Since users already recognize your brand, a compelling visual with pricing, promotions and clear CTAs can drive immediate conversions."

"So choose Facebook ad creatives strategically: videos for cold starts, hybrid for scaling, and conversion-focused images for remarketing. Never use a one-size-fits-all approach!"

"I'm Mina, specializing in B2B advertising optimization. Follow me for next week's topic: How to write high-converting ad copy for image ads?"


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