What is the charm of an independent website? What can it bring to your product?

Release Date:2025-01-15

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In the field of foreign trade, nine out of ten practitioners will choose to build an independent website. So, what is the charm of an independent website? What can it bring to your product? After watching this video, don't forget to like it!

We summarized the following four points

First, enhance trust.

Second, it helps to shape the brand image

Third, cater to the needs of foreign customers

Fourth, avoid fierce competition from peers

First of all, what is the core value of an independent website? First, it greatly improves trust. For many overseas customers, trust issues are always the first thing to bear the brunt when facing suppliers they contact for the first time. If a foreign trade factory cannot even produce a formal website, major foreign customers will never easily cooperate with it. After all, the lack of a website will make customers question the professionalism and reliability of the seller. A high-quality corporate website can not only quickly establish trust, but also fully demonstrate your product advantages and company strengths.

Second, independent sites help shape the brand image. In 2024, brand expansion has become the main trend for the future development of foreign trade factories. When customers have purchasing needs, it is difficult to get them to notice you on B to B platforms or offline exhibitions. Because on B to B platforms, you will be directly compared with many peers. But an independent site is your own foreign trade territory. Whether it is visual design, content layout or style selection, it can be completely determined according to your personalized needs. An excellent independent site can leave a deep impression on customers and make them remember you after leaving the website.

Nowadays, the products sold by most foreign trade companies are highly homogeneous. Whether it is machinery and equipment, electronic products or household goods, you are likely to face many competitors. When foreign customers search for suppliers online, they tend to contact companies whose websites give a great first impression.

Third, independent websites can cater to the needs of foreign customers. Many foreign buyers will search directly on Google when developing suppliers. Therefore, you need to ensure that your independent website can quickly appear on the Google homepage when customers search for keywords, so that customers can easily find it. Google itself also attaches great importance to this business and will help sellers with independent websites to establish connections with customers. Moreover, the keyword advertising launched by Google can make your website appear in a prominent position on the customer search page when high-intent customers search for keywords. Therefore, if you meet the customer's search habits on Google, your independent website will have a greater chance of being discovered by customers.

Fourth, an independent website can help you avoid fierce competition from your peers. Establishing an independent website not only gives you a presence in the international market, but the sooner you establish an independent website, the sooner you can accumulate brand awareness, reduce your reliance on B to B platforms, and reduce potential risks. At the same time, you don’t need to pay high advertising fees like B to B platforms. It can be said that many profitable foreign trade companies on the market currently have their own independent websites.

Of course, the advantages of independent websites also include expanding market share, building better customer relationships, and implementing more effective marketing strategies. But I know that many people are still skeptical about the effectiveness of independent websites. In fact, the effectiveness of independent websites depends largely on your product market positioning and marketing strategy. If you want to understand the independent website operation skills for your product, or make your independent website perform better on Google, it is really necessary to have a deep understanding of the relevant knowledge of independent websites.

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!