Hello everyone, today we'll discuss Yandex account adjustment strategies. As a major search engine in Russia and Eastern Europe, Yandex's advertising platform strategy adjustments are crucial for cross-border merchants.
First, keyword strategy adjustments are core. You need to continuously optimize your keyword list based on market trends and competitor analysis. Consider pausing or lowering bids for high-cost, low-conversion keywords. Meanwhile, leverage Yandex's keyword tools to discover new long-tail keywords, improving ad precision and conversion rates.
Second, campaign and ad group settings require adjustments. Set reasonable budgets, bids, and scheduling based on product/service features. Regularly analyze ad performance to identify underperforming campaigns or ad groups for splitting, merging, or optimization.
Moreover, audience targeting optimization is key. Precisely set audience options based on target customers' interests and needs to improve ad impression and click-through rates.
Finally, don't forget regular monitoring and optimization. Through data analysis, identify high-potential ads to increase investment and achieve better marketing results.
That's all for today. If you have more questions about Yandex account adjustments, feel free to leave comments. Next time, we'll discuss the importance of advertising.
