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Complete Guide to Facebook Ad Specifications | Understand Image, Video, and Carousel Requirements at a Glance
《2025 Facebook Ad Specifications Complete Guide | Master Image, Video, and Carousel Requirements at Once》
Have you ever encountered this situation: your ad looks perfect on desktop, but when published to Facebook Stories, half of it gets cut off? Don't worry—it's not your creative skills, but rather that you're not aligned with the latest 2025 ad specifications.
Facebook ads are like a "creative supermarket"—single images, videos, carousels, and premium placements are all available. The flexibility is great, but only by understanding the rules can your ads pass review and deliver results.
For example:
Single-image ads: Recommended 1440×1440 square or 1440×1800 vertical formats, with copy limited to 150 characters and file size under 30MB.
Video ads: Use MP4 or MOV, minimum 1440p resolution, duration from 1 second to 241 minutes (simpler is better).
Carousel ads: Up to 10 images/videos, each with individual links—perfect for showcasing multiple product highlights.
Premium placements: Start with 1080×1080, copy under 125 characters, with immersive shopping experiences through instant engagement.
These may seem like minor details, but the difference between "viral success" and "rejection" often lies in these small specifications.
Save this 2025 Facebook ad spec checklist—next time you create assets, follow it to avoid pitfalls and save money!
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