Lead inquiry conversion rate increased by 300% with real case studies

Case Study: 300% Increase in Lead Generation

In the highly competitive enterprise SaaS market, how can digital marketing strategies significantly boost lead generation? This article shares a real case study demonstrating how integrating Google Ads, Facebook advertising, LinkedIn marketing, and independent website SEO optimization achieved a remarkable 300% increase in lead inquiries.

Case Background & Challenges

An enterprise SaaS company faced high customer acquisition costs and low inquiry conversion rates. Our analysis revealed their independent website SEO score was only 60, Google Ads strategy was overly simplistic, Facebook ads lacked compelling creatives, and LinkedIn marketing was virtually nonexistent. We developed a comprehensive digital marketing optimization plan to address these issues.

Google Ads Optimization Strategy

We conducted a full audit of their Google Ads account, identifying broad keyword matching, poor ad group structure, and incomplete conversion tracking. The following optimizations delivered significant improvements:

• Implemented precise match combined with phrase match keyword strategies to reduce invalid clicks
• Restructured ad groups by product features and customer needs
• Deployed dynamic keyword insertion (DKI) technology to enhance ad relevance
• Optimized landing page experience to ensure message consistency with ads

After 3 months of optimization, Google Ads CTR increased by 45% while conversion costs decreased by 38%.

Facebook Advertising Techniques

To address poor Facebook ad performance, we implemented these improvements:

1. Redefined audience personas using Lookalike Audience to expand high-quality prospects
2. Created carousel ads showcasing core product features and customer cases
3. Tested multiple creative formats including videos, animated images, and slideshows
4. Set up automated rules to optimize ad delivery and eliminate underperforming ad sets

These measures increased Facebook ad inquiry conversion rates by 120%, achieving ROAS of 4.5.

LinkedIn Marketing Strategy

For B2B customer segments, we developed a systematic LinkedIn marketing solution:

Independent Website SEO Optimization

As the core of digital marketing, we implemented comprehensive SEO enhancements:

• Technical SEO: Improved site speed, mobile experience, and fixed 404 errors
• Content SEO: Used AI to generate high-quality content and optimized TDK tags
• Backlink building: Established industry media partnerships for quality backlinks
• Structured data: Implemented Schema markup to enhance search result displays

Within 6 months, organic traffic grew by 180% with core keywords ranking in top 3.

TikTok Operation Strategy

For younger user demographics, we developed innovative TikTok solutions:

1. Created brand challenge campaigns encouraging user-generated content
2. Produced 15-second product demonstration short videos
3. Partnered with industry KOLs for product seeding
4. Leveraged TikTok ads to expand brand influence

This strategy established strong brand recognition among young users, reducing customer acquisition costs by 40%.

Russian Market Expansion Solution

For Russian markets, we recommend Russian-language website development and marketing solutions, providing one-stop services including Yandex optimization and AI-powered translation to help businesses precisely target Russian markets.

Results Summary

After 6 months of systematic optimization, the enterprise SaaS company achieved:

• 300% total increase in lead inquiries
• Digital marketing ROI improved to 5.8
• 250% growth in branded search volume
• 45% reduction in customer acquisition costs

Why Choose Us

As a Google Premier Partner and Meta official agent with 10 years of enterprise SaaS digital marketing experience, we've helped over 100,000 businesses achieve growth. Our AI-driven intelligent marketing platform provides:

• Professional data analysis and strategy formulation
• High-efficiency ad placement and optimization
• Systematic SEO and content marketing solutions
• Global digital marketing service network

Contact us immediately to obtain customized digital marketing solutions and open a new chapter for your business growth!