Google Bidding Changes Dramatically on 8.17! Your Customer Acquisition Costs Are About to Rise – Part 2

Hello everyone, last time we talked about the changes to Google's bidding rules that will take place in8August. Today, let's discuss

how torespond tothese changes. The process is very simple. If you are comfortable with the current low-cost scaling performance, simply change the targetCPA andROAS to the actual results currently being achieved, and continue to maintain the existing return on investment. If you can accept a slight increase in costs and do not want to make adjustments, you do not need to change anything—just keep a close eye on the daily data trends. Most importantly, review your account in advance, identify campaigns with tight budgets whose actual performance is far better than their preset targets, and prioritize handling high-risk campaigns to avoid costs rising simultaneously across a large number of campaigns and orders shrinking significantly. If you are unsure about the adjustment direction, you can contact the operations team at any time to help review your account.