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Wang Yining [Yuxin (Hainan) Medical Technology Co., Ltd. Beijing Branch Beijing 100176] Abstract: In recent years, China's technological development has accelerated, with various advanced technologies emerging continuously in the market. Technologies such as the Internet of Things, big data, blockchain, and artificial intelligence have been widely adopted across multiple fields, driving society through digital transformation. Digital transformation has become a key competitive area among enterprises, presenting both new challenges and opportunities for financial management. It also propels the digital transformation of financial management. Against this backdrop, enterprises should actively integrate informatization construction into financial management, leveraging IT tools to enhance the efficiency of foundational financial work and achieve the goals of financial management reform. This article explores the characteristics and current challenges of enterprise financial management informatization construction in the digital economy context, based on the essence of digital economy. It proposes corresponding optimization suggestions tailored to China's digital economy development status and enterprise needs, aiming to help enterprises swiftly implement financial management informatization and achieve high-quality development. Keywords: digital economy; financial management informatization; enterprise