Help! These advertising pitfalls, 90% of people have stepped on!

1. Avoid pitfalls! Stop cramming all products into a single ad group! Chaotic ad series classification with materials, industries, and scenarios all mixed together! Keywords, ads, and landing pages each singing their own tune, leaving customers utterly confused!

Split them now! Categorize by material, industry, and application to let targeted traffic come to you automatically!

2. Avoid pitfalls! Stop obsessing over high-search-volume generic terms! "Mechanical parts" and "chemical raw materials" may seem popular, but actual conversion rates are painfully low! Massive traffic floods in, but it's all just spectators!

Segment keywords! Let brand terms, core keywords, and long-tail keywords each play their role, then use "search term blacklists" to filter out irrelevant traffic. Ban wasteful terms like "work" and "nearby"!

3. Avoid pitfalls! Don't abuse "broad match"! Random ad displays attract irrelevant search terms,

wasting budget and lowering account weight!

Combine "broad match" with "phrase match" to precisely control traffic scope,

delivering ads to truly potential customers!

4. Avoid pitfalls! B2B high-value orders shouldn't use "maximize clicks"! This strategy only attracts window-shoppers at outrageous costs!

Switch to "target cost per acquisition" or "maximize conversions" to let the system pinpoint real buyers. Spend wisely!

Don't let wrong strategies drain your budget! Follow these 4 guidelines to audit your ad account. Like, save, repost, and follow me for more advertising insights. See you next time!