How does a domestic travel agency expand its clientele through Google and how does it work?

Release Date:2025-05-02

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Domestic travel agencies can follow these four steps to acquire customers through Google Ads:

1. Precise Ad Placement: Utilize Google Ads keyword planning tools to select high-traffic long-tail keywords, such as "May Day Beijing tour packages," and target specific cities with geo-targeting. Ad copy should highlight seasonal promotions, e.g., "Summer Family Special Tours," while adding phone numbers and links as extensions to boost click-through rates.

2. Google Maps Lead Generation: Search for nearby businesses around popular attractions using keywords like "hotels near the Forbidden City" on Google Maps to directly obtain merchant names, addresses, and contact details. Combine this with LinkedIn outreach to decision-makers for customized travel solution proposals.

3. Advanced Search Operators: Use queries like "destination + travel strategy -B2B -platform name" to filter irrelevant results, or limit searches to domestic companies with "site:.cn company suffix" to quickly identify potential hotel, transportation, and other resource partners.

4. Retargeting Potential Customers: Serve personalized ads (e.g., "Limited-Time Discount Reminder") to users who viewed packages but didn’t book, supplemented with email follow-ups to improve conversion rates.

Additionally, create multiple standalone websites for matrix marketing to cover different niche markets and expand traffic sources.

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