How can domestic travel agencies efficiently expand customers through Google/Facebook?

Release Date:2025-04-29

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A Our travel agency's offline orders have been declining recently, so we need to quickly expand our online channels! I heard Google and Facebook are great for overseas clients, but how exactly should we do it?

B: Don't worry! Let me share some practical tips!
First move: Precise targeting to lock in your ideal clients!
For example, in Facebook Ads Manager, you can filter by "age, interests, and location." Targeting "Chinese independent travelers" aged 25-40 who love tourism can double your conversion rate!
A: Right! I saw competitors using short videos in ads, and the click-through rates were exceptionally high!

B: That brings us to the second move: Content is king—use storytelling to connect!
For example, post an exploration video of Zhangjiajie with a caption like "A magical journey through 100 million years of history!" Add authentic user reviews for maximum appeal!
A: So we need to create immersion! But how do we retain clients after the ad campaign?

B: Third move: Retargeting ads + private domain nurturing!
Install Facebook Pixel to track website visitors. Automatically send limited-time discount ads to those who viewed but didn't purchase. Use WhatsApp or community groups to build loyalty with exclusive strategies!
A: Got it! How about Google Ads?

B: Fourth move: Google Keywords + localized search!
Bid on terms like "Hong Kong group tours" or "visa-free island recommendations" to direct users to customized landing pages. Combine with Google Analytics to optimize ad performance!

A: So many ways to acquire clients online!
B: Exactly! Quality content + data optimization brings clients naturally. Follow us for more insights next time!

If you have any questions about foreign trade website development or operations, feel free to consult EasyWinTech customer service via WeChat: Ieyingbao18661939702. Our team will gladly assist you!