From 0 to 20 Million Orders: 'Cold Start' Secrets of Google Promotion for B2B Companies"

Many new exporters ask me: Just starting in foreign trade and want to use Google Ads but worried about mediocre results. Any practical suggestions?

Here are three core optimization strategies:

1. Keyword Strategy: Don't just target broad terms—use long-tail keywords (e.g., "wholesale organic cotton T-shirts") for lower competition. Use Google Keyword Planner weekly to filter terms and add negative keywords to eliminate wasted spend.

2. Ad Structure Segmentation: Group campaigns by product categories (e.g., separate "LED bulbs" from "solar lights"). Craft headlines highlighting differentiation and descriptions addressing pain points (e.g., "shockproof packaging" or "24/7售后 support").

3. Landing Page Optimization: Ensure standalone site loads under 3 seconds—compress images with专业 tools. Pages must be mobile-responsive with prominent CTAs ("Get Quote Now"). Track inquiry paths via Google Analytics.

If you're budget-constrained, where should you prioritize? How to choose?

First test 10-20 high-intent long-tail keywords at $20/day per group. Run for one week to analyze CTR and dwell time. Poor performers? Adjust immediately—no hesitation!

For any questions about foreign trade website development or operations, consult EasyExport technical support via WeChat: Ieyingbao18661939702. Our team will provide dedicated assistance!

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