China's construction machinery sails out to sea, the "Chinese power" in the global infrastructure wave

Release Date:2025-03-07

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Hello, everyone! Today, let's talk about the booming development and future opportunities of China's construction machinery export in foreign trade. In recent years, "Made in China" heavy equipment such as excavators, cranes, and loaders has been making strong strides onto the global stage, becoming an indispensable force in international infrastructure projects.

With the deepening implementation of the "Belt and Road" initiative, emerging markets in Southeast Asia, Africa, and the Middle East have sparked a construction boom. Data shows that in 2024, China's construction machinery exports reached $52.88 billion, an 8.8% year-on-year increase, maintaining its position as the global leader for four consecutive years. From tropical rainforests to desert hinterlands, from Central Asian railways to African ports, Chinese equipment is breaking the traditional monopoly of European and American brands with its superior cost-performance ratio, customized services, and rapid response capabilities.

As international market competition intensifies, overseas customers' demands are shifting from "price sensitivity" to "whole-lifecycle value." Enterprises should focus on three key directions: First, establishing localized service systems by setting up spare parts centers and technical teams in key markets; Second, leveraging platforms like Google and social media to reach SME clients, using VR factory tours and remote debugging to overcome time-space limitations; Third, seizing "dual carbon" opportunities by accelerating electrified product deployment to gain entry tickets to premium European and American markets.

The global infrastructure golden period continues, and construction machinery still holds vast international potential. Seize the opportunities, expand new products, follow us to learn more about foreign trade insights.

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