Why are your peers Google Ads costing less than you and getting better results instead?

The core answer lies in a key metric—the Quality Score of your ads.

It's essentially Google's "discount" for you: the higher the score, the lower the cost. Where does the industry expertise come into play? It boils down to three main points:

Ad relevance. Professional optimizers focus on matching search intent.

They build a "golden account structure," using negative keywords to ensure only precise traffic is captured.

Expected click-through rate (CTR). A low CTR will trigger penalties from Google. Expert teams rely on A/B testing to identify high-converting ad copy, earning rewards from Google.

Third is the landing page experience. This isn't just about fast website loading speeds—it's about conversion flow design and professional attention to detail.

Landing pages must ensure information relevance, product professionalism (specs/certifications), and inquiry convenience (one-click consultation/lead forms). This is the solid foundation for Ads investment.

In summary, low costs stem from data-driven professional strategies combined with high-standard website development techniques.

Want to learn how to apply these advantages to your foreign trade independent website? Contact the Shandong Baituo professional team for tailored website development and promotion solutions.