Many people have recently noticed that ads are getting harder to pass review. It's not that your creative is bad, but that you've crossed compliance red lines. Over the past two years, Meta has significantly tightened privacy and data compliance. Forms that used to pass may now get rejected outright. These categories are most likely to trigger violations:
First, collecting sensitive information like income, assets, or investment amounts;
Second, using "screening questions" that involve personal attributes or discriminatory conditions;
Third, lacking proper privacy policies, or having broken links/overly simplified content;
Fourth, pre-checked consent boxes - especially in European markets, this is direct non-compliance. Remember: It's no longer about how you want to collect data, but whether users are clearly informed and actively consent.

So how to stay safe? Four key actions:
First, keep forms minimal - only request name, email, phone and other essential info;
Second, include a clearly accessible privacy policy link that specifies data usage;
Third, explicitly tell users: what data will be used for, deletion options, and how to revoke consent;
Fourth, consent must be manually checked by users - never pre-checked. Many ads fail not on conversion, but on "non-compliant lead flow". One rejection can disrupt your entire campaign schedule.

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