The new way of foreign trade customer acquisition: independent website + Google bidding + social media, to create a golden triangle

Release Date:2025-06-07

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New ways to acquire foreign trade customers: independent website + Google bidding + social media, creating a golden triangle

(B excitedly takes the report and walks into A's office)

B: "The effect is amazing! I heard that social media such as Facebook and LinkedIn are very popular in foreign trade. How can they be combined with independent websites and Google bidding?"

A: "Social media is the 'second battlefield' for foreign trade customer acquisition, and is particularly suitable for B2B brand penetration. For example, Facebook is like a 'social living room', which can be used for brand personalized operations, regularly posting product scene videos and factory vlogs, and can also deliver targeted advertisements. The cost per click is 30% lower than Google, and the conversion rate is 15% higher. LinkedIn is a 'professional network' that can create industry KOLs, allowing technical personnel to share practical information, and you can also join industry groups to share independent station technology white papers."

B: "How does it work with the independent website?"

A: "Remember 'social media traffic + independent website conversion'. For example, if you launch a 'limited time free sample' event on Facebook, users will click on the ad to jump to the independent website's exclusive landing page to fill in the form. Social media inquiries account for 25%. You should also add a social media follow button at the top of the independent website to deposit traffic to the private domain."

B: “What are the pitfalls to avoid when operating social media?”

A: “Two key points: content differentiation. Facebook focuses on short videos and other lightweight visual content, while LinkedIn focuses on professional content such as industry reports. We also review data every week. For example, if we find that the interaction rate of ‘Southeast Asian buyers’ is high, we can place relevant ads in a targeted manner.”

B: "I understand! The independent website is the 'store', Google bidding is the 'door advertising', and social media is the 'friend circle planting'. The combination of the three is the best!"

A: "From a single channel to omni-channel marketing, a combination of tactics is needed! Build a golden triangle of independent website + Google bidding + social media operation, so that social traffic, professional connections and independent website conversion capabilities resonate, and you will be the one with more than 100 inquiries next month!

If you have any questions about the construction and operation of foreign trade websites , please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!