From "hit and miss" to "high conversion": 4 life-saving Google Ads tips from an operations veteran

Release Date:2025-06-07

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B: Google ads have low conversion rates and budgets are always wasted. What should I do?

A: Here are four must-try strategies for you! First, about search ads—have you added extensions?

B: No, it seems too troublesome...

A: Big mistake! Google will flag "missing extensions." Adding links and promotional info can boost ad visibility by 300%, and CTR will skyrocket! Machine learning even auto-tests optimal combinations—like a free optimization expert.

B: How should headline keywords be arranged?

A: Three rules: precise, singular, conversational. Use "tight ad groups"—one core keyword per group, like "smart waterproof watch." Headlines must mirror user searches, e.g., for "winter scarves," write "Handmade wool scarf | Winter warmth essential"—conversions may rise ~50%.

B: Can ad copy directly copy competitors?

A: Never! Homogeneity is a dead end. Try "80% proven + 20% innovation." Main headlines should be practical (e.g., "Cozy scarf | Top gift pick"), paired with creative variants like "One scarf, a winter warmth ritual." Use ChatGPT to test copy—uniqueness ensures longevity.

B: How to handle ad disapprovals?

A: 60% are minor issues like punctuation errors or overpromising. Set a "30-minute response system." First, check compliance—e.g., "warmest" violates rules but "upgraded warmth" passes. Disapproval rates >15% may trigger off-season throttling—address urgently!

B: Pure gold—I’ve learned so much!

A: Act now! Before EOD, add account extensions, split ad groups, and test creatives with tools. Check metrics next week!

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