How to get your ads to have a 30% lower CPC but rank higher? Here's the key! (below)

Release Date:2025-03-11

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In the last episode, we talked about how quality score directly affects CPC, but even if the quality score is optimized, CPC may still be high. Is it only by increasing the bid that we can get better quality traffic? Of course not! Today, let’s talk about how to accurately control CPC and improve ROI!

First of all, account structure optimization is the key to CPC management. If your ad group keywords are messy, it will be difficult for Google to accurately match search intent, and the CPC will naturally be high. The solution is to subdivide the ad groups, with each group focusing on a category of high-conversion keywords, so that the ads can be delivered more accurately.

Secondly, adjusting the bidding strategy is also an effective way to reduce CPC. Manual bidding allows you to accurately control the CPC of each keyword, while smart bidding, such as target ROAS and maximized conversion, can automatically optimize your bids within the budget. If your account has enough data, it is recommended to test smart bidding and let the system help you optimize CPC.

Furthermore, the screening of negative keywords cannot be ignored! Many advertisers complain about high CPC, but what really wastes the budget is invalid traffic. For example, your business is "industrial steel export", but your ad matches the related search of "steel recycling". This kind of click will not be converted at all, but it will invisibly push up the CPC. Therefore, regularly sorting out the negative keyword list to avoid invalid clicks is a necessary means to control CPC.

Finally, observe your competitors’ bidding strategies. Through Google Ads insights, you can analyze the bidding trends of your peers and adjust your bidding strategy. If your competitors are aggressive, you can avoid peak hours to reduce CPC and strive for more accurate traffic.

In general, the key to lowering CPC is to optimize account structure, adjust bidding strategy, filter invalid traffic, and pay attention to market dynamics. **If you are still worried about tight advertising budget and high CPC, you might as well start optimizing from these four directions!

Want to spend less money on your ads and get higher returns? Then take action now and optimize your Google Ads account!

If you have any questions about the construction and operation of foreign trade websites , please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!