Are your ad dollars going down the drain? The issue might be with your Facebook homepage!

Are your ad dollars going up in smoke? The problem might lie in your Facebook homepage!

Hello everyone, fellow cross-border e-commerce entrepreneurs, have you ever encountered this situation: spending a lot on ads but getting minimal inquiries? You might have been optimizing your bidding sheets and polishing your email templates.

But today, I'm going to reveal a harsh truth: a customer's first impression of you isn’t your bid sheet or email—it’s the three seconds after clicking on your Facebook homepage.

A professional homepage is like a 24/7 online golden salesperson. It can directly boost your ad conversion rates, build trust with clients, and make them more likely to leave inquiries. It also increases organic search traffic, enhances your brand's professionalism, and significantly reduces follow-up communication costs.

On the flip side, if your homepage has a blurry profile picture, a sloppy cover image, or incomplete information, clients might close the page within seconds—meaning your ad spend is basically wasted. Now, take a moment to audit your homepage and see if these five key points are addressed:

1. Professionalism: Is your profile picture clear? Is your cover image visually appealing? Is the information complete?

2. Searchability: Does your homepage name include industry keywords?

3. Credibility: Does your bio showcase your qualifications and contact details?

4. Engagement: Do you update content regularly?

5. Ad Compatibility: Is the information polished and ad-friendly?

If these points aren’t addressed, your homepage might just be "ineffective decoration". So, how do you create a high-quality homepage? Follow me—in the next video, I’ll give you a universal template and teach you the "three essentials for a standout homepage". Got it? If this was helpful, hit like, and see you next time.