Annual revenue of nearly 70 million! Domestic tools sweep overseas horticultural market, take the industry TOP1

Release Date:2025-03-24

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Hey there, folks! Today let's talk about how a Chinese brand is making waves in the global gardening tools market. With global temperatures rising, the gardening and planting trend is booming. In 2023, the global gardening market reached $125 billion and is projected to grow to $180 billion by 2030. Against this backdrop, China—as one of the world's largest producers of gardening tools—saw its garden machinery exports grow by 18.1% year-on-year to $1.62 billion from January to May 2024.

VEVOR, a Shanghai-based brand established in 2007, specializes in gardening tools, equipment, and home decor, emerging as a dominant player in the global gardening tools market. Targeting middle-class men aged 35-55, VEVOR offers professional-grade, durable tools. Its product line spans gardening tools, outdoor equipment, and automotive repair tools, catering to diverse global demands.

VEVOR's success lies in its keen market insights. For example, its retractable hose extends up to 130 feet, features a 180° wall-mounted swivel, and offers 9 spray modes—winning over gardening enthusiasts in Europe and the U.S. One platform sold 3,000+ units in 28 days, generating $167,200 in sales. Total sales exceeded 38,000 units, with GMV surpassing $2.7349 million.

VEVOR's global footprint is equally impressive. By 2022, its annual sales hit $8 billion, with 60+ warehouses across the U.S., Canada, Germany, Australia, and more, serving 200+ countries. Its independent site logged 7.7 million monthly visits—37.94% direct traffic, 12.33% organic search, and 13.26% social referrals.

Alright, that's it for this episode! Next time, we'll dive into its marketing strategies and brand-building—stay tuned!

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