$70M Annual Revenue! Domestic Garden Tools Sweep Global Market, Ranked No. 1 in the Industry

Release Date:2025-03-24

Hello, friends! Today we're discussing how a Chinese brand is making waves in the global gardening tools market. With global temperatures rising, the gardening and planting trend is booming. In 2023, the global gardening market reached $125 billion and is projected to grow to $180 billion by 2030. Against this backdrop, China, as one of the world's largest producer of gardening tools, saw its garden machinery exports grow by 18.1% year-on-year from January to May 2024, reaching $1.62 billion.

VEVOR, a Shanghai-based brand established in 2007, specializes in gardening tools and home decor, emerging as a leader in the global gardening tools market. Targeting middle-class men aged 35-55, VEVOR offers professional-grade, durable tools. Its product line spans gardening tools, outdoor equipment, and automotive repair tools, meeting diverse global customer needs.

VEVOR's success stems from its keen market insights. For example, its retractable hose extends up to 130 feet, features a 180° wall-mounted swivel, and offers 9 spray patterns, making it a hit among gardening enthusiasts in Europe and America. One platform sold over 3,000 units in 28 days, generating $167,200 in sales, with total sales exceeding 38,000 units and $2.7349 million in GMV.

VEVOR's global presence is impressive. By 2022, its global sales hit $8 billion, with over 60 warehouses in the US, Canada, Germany, Australia, and more, serving 200+ countries. Its website attracts 7.7 million monthly visits, with 37.94% direct traffic, 12.33% organic search, and 13.26% social traffic.

That's all for this episode! Next time, we'll dive into its marketing strategies and brand building. Stay tuned!

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