Mechanical manufacturing company breaks through Google promotion: video ads increase enquiries by 4 times

Release Date:2025-02-03

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Dear business owners, today I would like to share with you a successful transformation of the machinery manufacturing industry on Google video ads. We have a machinery manufacturing company that originally only did search advertising promotion on Google, but the results were not satisfactory. A large amount of budget was invested every month, but the number of inquiries was only about 30, and the quality was worrying. Most customers simply asked about the price and lacked the intention of in-depth cooperation. The brand also had no voice in the overseas market and was very low in popularity. After our intervention, we suggested that the company turn to Google video advertising promotion and made a series of adjustments. First, carefully plan the video content. It is no longer just a rigid display of mechanical products, but a full-process video from product research and development, production and manufacturing to installation and commissioning, and after-sales maintenance was shot to fully demonstrate the strength and professionalism of the company. For example, the advanced production equipment and rigorous quality inspection links were presented in detail to make customers more confident in the product quality. Secondly, in video production, a professional shooting team and post-production were used to ensure high-definition images, excellent sound effects, and enhanced visual impact. At the same time, the video was accompanied by vivid and infectious commentary copy to highlight the product advantages and unique selling points. In addition, the target audience was accurately positioned. Through Google's big data analysis, we have targeted manufacturing companies and factory managers with machinery procurement needs around the world. After three months of video advertising promotion, the effect was immediate. The number of inquiries soared to more than 120 per month, of which more than 70% were high-quality inquiries. Customers not only asked about product details, but also actively explored cooperation plans. Brand awareness has increased significantly, and search popularity in overseas markets has increased by as much as 5 times. If you are also worried about the effectiveness of promotion, you might as well try Google video ads. Our professional team has rich experience and can tailor a plan for you to help your company achieve a leap forward. Contact us now to start a new chapter of efficient promotion!

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