Keep promoting during the Spring Festival, and customers will come to you! Here are the secrets of Google promotion during the Spring Festival

Release Date:2025-01-23

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Dear business owners, as the Spring Festival approaches, many are preparing for holidays. But this is precisely when you shouldn't pause your Google Ads accounts! Let's first discuss traffic dividends. During the Spring Festival, most domestic enterprises slow down their promotions, meaning you'll face significantly reduced competitive pressure. Meanwhile, overseas market demand continues unabated – people still search online for products and services. This 'competitive vacuum' period allows your ads to stand out more prominently before target customers, capturing scarce traffic resources. From a cost-benefit perspective, your CPC will decrease. With reduced competition, each click becomes more affordable. The same budget yields greater exposure and clicks, delivering superior ROI. This is a rare high-efficiency advertising window – missing it would be regrettable. Now consider customer decision cycles. During the holidays, people have more time to browse information and plan purchases. Potential clients may thoroughly research your products and make buying decisions. Pausing ads means missing these crucial conversion opportunities. Additionally, maintaining brand visibility is critical. Continuous promotion during the festival keeps your brand top-of-mind, strengthening brand impression. When competitors resume promotions, your sustained presence ensures customers think of you first when needs arise. Don't miss this golden advertising period! Our professional team brings extensive Google Ads expertise to help maximize your campaign effectiveness during this peak season. Act now – contact us to create marketing success together this Spring Festival!

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