Google Keyword Planner efficiently topicalizes words and targets high-intent buyers step by step!

Want your Google ads to generate genuine B2B inquiries? Keyword expansion quality far outweighs quantity!

Today we'll break down an efficient keyword expansion methodology from a Google keyword planner, three steps to nail high-intent customer terms!

Step 1: Refine core terms.

Start from product basics like "carbon steel pipe", then expand to keyword variants such as "seamless steel pipe", "galvanized steel pipe"...

Combine product attributes, application scenarios, and customer roles to quickly build a keyword framework. For example, "steel coil" can extend to "hot rolled coil", "galvanized steel coil", "construction steel coil"...

Step 2: Leverage keyword planner for expansion.

Use "Discover new keywords", input 3-5 seed words. Set correct regions and languages to avoid data interference. Then filter for high search volume + high purchase intent terms like "buy steel pipe wholesale"—these are your real convertible keywords!

Step 3: Add negative keywords to filter junk traffic.

Terms like "free", "job", or "PDF" attract worthless clicks. Add them to negative lists to save budget and precisely target inquiry buyers!

More keywords don't mean better—precision delivers results!

Follow me to master Google Ads precision marketing!