Google B2B ads should never be structured this way! 99% of people have stepped into the pit!

When running Google B2B search ads, many people make mistakes right from the first step! Check out these common structural setup pitfalls—have you fallen into any of them?

Don't cram all keywords into a single ad group! For example, mixing "industrial robots" and "household cleaning robots" confuses Google's algorithm—it won't know which traffic to match, causing precise customers to be wasted on irrelevant clicks and your budget to evaporate. Also avoid vague naming like "Product A Promotion"—such ambiguous labels make later data analysis and campaign optimization impossible.

The correct approach is to segment ad campaigns and groups by product type, customer needs, and buying stages. For "industrial robots," create subgroups like "welding robots" and "transport robots," each with precise keywords and targeted ad copy. This ensures accurate coverage of high-intent customers, making every ad dollar count with doubled ROI!
With years of Google Ads expertise across dozens of B2B industries, I've mastered structural optimization strategies. If you want to stop inefficient spending and make your budget work harder, contact me anytime—let's fuel your growth with professional solutions!