Why does your optimization score keep dropping? Google won't explicitly reveal the underlying logic behind it

Google hasn't disclosed the calculation formula, but there are only 6 key factors behind optimization scores:

Bidding strategy: Smart bidding is easier to score higher than manual bidding.

Keyword settings: Adding broad match and negative keywords may be judged as "optimization actions."

Asset coverage rate: The more aligned your images, sitelinks, and callout extensions are, the higher the score.

Account fixes: Violative assets and invalid keywords get an immediate boost after correction.

Conversion tracking: Enhanced conversions and GA4 are major scoring factors.

Using new features: Google rewards usage of whatever they promote - just using PMax or automation tools earns points.

Critical point: Optimization scores change in real-time! Whenever Google rolls out new features, not using them prompts "room for improvement" warnings and score drops.

It's not your performance declining - they just want you adopting their new products. Next episode will cover the most crucial: how to properly use optimization scores? What pitfalls must be avoided?