Why does your optimization score keep dropping? Here's the underlying logic Google won't explicitly tell you

Why does your optimization score keep dropping? Google won't explicitly reveal the underlying logic behind it

Google hasn't disclosed the calculation formula, but there are only 6 key factors behind optimization scores:

Bidding strategy: Smart bidding is easier to score higher than manual bidding.

Keyword settings: Adding broad match and negative keywords may be judged as "optimization actions."

Asset coverage rate: The more aligned your images, sitelinks, and callout extensions are, the higher the score.

Account fixes: Violative assets and invalid keywords get an immediate boost after correction.

Conversion tracking: Enhanced conversions and GA4 are major scoring factors.

Using new features: Google rewards usage of whatever they promote - just using PMax or automation tools earns points.

Critical point: Optimization scores change in real-time! Whenever Google rolls out new features, not using them prompts "room for improvement" warnings and score drops.

It's not your performance declining - they just want you adopting their new products. Next episode will cover the most crucial: how to properly use optimization scores? What pitfalls must be avoided?