Stop wasting money on Google Ads! Master these 5-tier structures to spend less and get more orders

Stop wasting money on Google Ads! Master these 5 structures to spend less and get more orders.

Hello everyone, have you encountered this issue? Spending a lot on Google Ads but getting few orders? The problem might lie in your account structure! It's like a messy closet where you can't find anything—poorly structured ad accounts mean wasted money.

Just remember these five layers! Think of the account as a wardrobe, and ad campaigns as seasonal compartments—like one for sneakers and another for casual shoes. This way, budgets stay controlled, and profitable categories are clear at a glance.

The most crucial part is the ad group! Don’t mix running shoes with basketball shoes, or the system gets confused. Each group should have 10-20 relevant keywords, like "lightweight running shoes," paired with 2-3 ads, letting the system pick the best.

Finally, ads must match keywords! If you advertise "discounted running shoes," the landing page must show running shoes—or users will leave, and Google will lower your score.

Follow this structure, spend wisely, and ad performance will soar! Give it a try. If you have any account setup or operation challenges, feel free to ask in the comments!