How beginners can quickly get Google search ads and avoid burning money pits
For novices starting Google Ads, the key to low-cost ad acquisition boils down to three points: precision, control, and directness.

First, turn off the "money burner" option. When creating ads, manually disable the "Display Network" that's enabled by default. This ensures your ads only appear on Google search results pages, not on random low-quality websites, so your budget targets only active searchers.

Second, focus on "long-tail keywords". Avoid broad terms like "laptop"—expensive and vague. Instead, target specific phrases like "waterproof explosion-proof laptop specifications". These are cheaper, attract users with clear intent, and represent your ideal customers.

Third, achieve "search-to-conversion". Ad copy must directly include search terms—if customers search "waterproof laptop", your headline should say "supply waterproof laptops". Most crucially, the landing page must be the product detail page (not homepage)—every extra click loses half your potential customers.

In summary: Beginners should prioritize validation over volume. Use minimal budgets like a sniper rifle—only target the highest-conversion opportunities.

Follow me—next episode will use real backend examples to teach step-by-step setup, even revealing every hidden button location.