Dear foreign trade entrepreneurs, let's continue our discussion onGEO today. In our previous session, we mentioned thatGEO is a brand-new content strategy for theAI era, whileSEO serves as the foundation. Now let's talk about how to build upon this foundation.
First, understand Google's "preferences": For B2B, focus on "industry terms + purchasing scenarios"; for B2C, align with Google Shopping's "product attributes + user experience". Avoid blindly piling up keywords - failing to grasp overseas customers' search habits will render even the most content ineffective.
Here are 3 core operational steps that directly impact inquiry volume - take note!
1. Anchor overseas buyers' needs with key terms + contextual semantics. Traditional search engine optimization only targets product terms, while generative engines emphasize semantic relevance.
2. Create Google-friendly content with high credibility. Google filters out low-quality product listing pages, preferring content that "solves procurement pain points and demonstrates corporate strength".
3. Optimize search engine optimization + search engine marketing synergy. SEO content should address buyer pain points; SEM requires dynamic ad matching.
Also avoid 2 pitfalls: Don't directly translate Chinese content using software; don't ignore Google algorithm updates relevant to foreign trade.
For foreign trade companies doing Google GEO, the core is "understanding Google's foreign trade logic, comprehending overseas buyer needs, and creating high-trust content". Master these 3 points, and your products will stand out on Google, generating continuous inquiries!
With 20 years of expertise in foreign trade digital marketing, if you want detailed implementation methods or need to understand how to adapt to Google algorithm updates, leave a comment below for more solutions.
Related articles