Do foreign trade placement must see! Teach you to use lower CPC to take high quality customers

Must-read for foreign trade advertising! Learn how to acquire high-quality clients with lower CPC

When running Google search ads, many encounter a common issue: high cost per click that burns through budgets quickly without necessarily bringing qualified leads. So how to reduce CPC? There are three key strategies.

First, improve your ad quality score. Google's ad ranking considers not just your bid, but also relevance. Ensure keyword-ad copy alignment to boost CTR. Fast-loading, relevant landing pages enhance user experience. Higher quality scores mean lower costs.

Second, refine keyword matching to avoid wasted clicks. Combine broad match, phrase match, and exact match. Regularly review search term reports, add negative keywords to filter irrelevant traffic. This ensures budget targets precise audiences.

Third, optimize bidding strategies. Avoid expensive head terms; target long-tail keywords like "bulk carbon steel bar suppliers" with less competition, cheaper clicks, and higher-quality leads. Adjust bids by device, location, and time to focus on top-converting segments.

In summary, lowering CPC requires improving quality scores, eliminating wasteful clicks, and avoiding over-competitive terms. Continuous optimization of ad structure and keyword strategy helps acquire premium clients at lower costs.