Are your Facebook ads getting more expensive but less effective? Your creatives may be fatigued!

Facebook ads getting more expensive but less effective? Your creatives are fatigued!

Facebook advertisers, do you often encounter this situation: ads start with high CTR and smooth conversions, decent ROI, but performance gradually declines — clicks drop, conversions become harder, CPC and CPA keep rising, and backend data shows increased frequency. This means users are tired of seeing your ads — ad fatigue has set in!

How to identify ad fatigue? Remember these metrics: frequency up + CTR down + CPA up + ROI down. If these align, it's confirmed.

But don't panic — we've got solutions!

1. For creatives: Either completely refresh images/copy, or tweak headlines/add new hooks. You can also switch formats between images, videos, or carousels.

2. For audiences: Expand reach by adding lookalike audiences, or refresh/exclude high-frequency users.

3. Budget control: Use automated rules to manage frequency, like reducing budget when CPA exceeds $20 — don't just pause campaigns. 4. Leverage DCO to let the system automatically combine optimal creatives, and rotate materials across multiple ad sets.

Ad fatigue is inevitable but manageable! As professional Facebook ad specialists, we know the solutions. Want more stable ad performance? Partner with us to optimize your ad investments!