What are the unspoken rules of Facebook foreign trade ad placement? (below)

Release Date:2025-02-28

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Hello, friends. In this issue, we continue to reveal those "hidden rules" in Facebook foreign trade advertising.

Fifth: Cultural differences in ad creatives

In different countries and regions, colors, symbols, and language habits carry different meanings. For example, in some countries, red represents auspiciousness and celebration, while in others it may signify warning or danger.

Operational tip: Before creating ad creatives, thoroughly understand the cultural taboos of your target market to avoid misunderstandings caused by colors, symbols, or language habits, thereby bridging the gap with users.

Sixth: The call-to-action button in Facebook ads

Different call-to-action buttons yield different results. For e-commerce promotions, "Shop Now" is highly effective. For products like steel and machinery, "Learn More" works better. Based on your ad objectives and content, flexibly test different call-to-action buttons to identify the most appealing option for your audience.

Seventh: Sound settings in Facebook ads

Many users browse Facebook with sound off, so ensure your ad conveys key information even without audio, such as by adding captions. Simultaneously, create ads with sound versions for scenarios where users enable audio, enriching the ad experience.

Eighth: Leveraging Facebook's retargeting list feature

Create retargeting lists for users who have interacted with your Facebook content (likes, comments, shares) but haven't converted. Target them with tailored ads, such as exclusive discount campaigns for these engaged users.

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