What are the unspoken rules of Facebook foreign trade ad placement? (above)

Release Date:2025-02-28

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Hello, friends! Today I’m going to talk to you about the little-known “hidden rules” in Facebook foreign trade advertising. Next, let’s get straight to the point!

First: "Audience saturation" means your advertising may be a waste of money!

When the same group of users see your ads repeatedly, this is called "audience saturation," which will cause the cost per click to skyrocket!

Solution:

First, regularly analyze the first-time display ratio of ads: if it is lower than 80%, the audience or material should be updated immediately.

Secondly, implement tiered delivery: invest in interest tags during the awareness period and invest in remarketing audiences during the conversion period.
Second: For picture ads, the less text, the better the effect!

According to official Facebook data, the click-through rate of ads with text accounting for more than 20% drops by 50%!

The secrets to effective picture advertising are: * Focus on the scene + less text + high-definition pictures: pictures should show the effect of the product in use, rather than simply posing;

Third: Use the scheduling function to concentrate delivery during user active hours, which can save 30% of the budget!

Operation tips:

First, analyze the target time zone: study the active hours of different regions and different audience groups, and segment the delivery time based on the target audience's occupation, lifestyle habits, etc. For example, for office workers in Europe and the United States, increase delivery during the morning and evening commuting hours.

Secondly, you can try to set a “total budget” + time-divided delivery to avoid wasting budget in inefficient time periods.

Fourth: Advertising accounts have a “learning period”, and changing the budget arbitrarily will lead to failure!

Every time Facebook launches a new ad or makes a big change, it takes time to relearn. This stage is called the "learning period", which is characterized by large fluctuations and high costs. Simply put: if the budget is adjusted by more than 20% in one day, or if bids and materials are changed frequently, the system will restart the learning period, causing costs to soar!

Correct approach: After creating a new ad group, try to complete all modifications at once to avoid the urge to adjust parameters every day.
Follow me and I will continue to reveal the secrets in the next issue!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!