TikTok ads exploding single code: how to accurately optimize the audience to improve the conversion?

1. Accurate labeling: the art of screening from general to specific

In TikTok advertising, the choice of interest tags directly determines the accuracy of the ads. Many advertisers often make the mistake of choosing overly broad tags, such as "pet lovers". Although such tags have a wide coverage, the conversion rate is often unsatisfactory.

The correct way to do it is:

• Drill down into product features to find the most relevant segmentation tags
• Combine user behavior data to select accurate tags with high conversion rates
• Regularly test new label combinations to optimize delivery results

For example, merchants selling cat food should choose more specific labels such as "cat food feeding" and "cat health" instead of the general "pet" label. Through this refined operation, the advertising conversion rate can be increased by more than 30%.

2. Similar audiences: a low-cost tool for customer acquisition

When ad impressions are insufficient, many advertisers’ first reaction is to increase their budgets. But in fact, a smarter approach is to use TikTok’s similar audience feature.

How Lookalike Audiences Work:

This way, you can reach high-quality potential customers at a lower cost, typically reducing customer acquisition costs by 20-40%.

3. Dynamic Adjustment: Data-Driven Optimization Strategy

Successful TikTok advertising is not a one-time thing, and requires continuous optimization based on data performance. We recommend adjusting the audience at least 1-2 times a week.

Key adjustment indicators include:

1. Conversion rate comparison by age group
2. Regional performance differences
3. Device Type Effect
4. Time period conversion efficiency

For example, if you find that the conversion rate of female users aged 25-34 is twice that of other age groups, you should increase your advertising efforts for this group. At the same time, you can appropriately reduce the budget for areas or time periods with poor performance.

4. Why choose Yiyingbao’s TikTok advertising optimization service?

As an official partner of Meta, EasyBet has:

• Self-developed AI advertising diagnosis system to monitor advertising effects in real time
• TikTok’s global experience in advertising has served over 100,000 companies
• Professional optimization team, providing 7×24 hours data monitoring

Our AI-powered smart housekeeper system can automatically generate optimization suggestions to help you increase your ad conversion rate by more than 200%. Contact us now to get a dedicated TikTok ad optimization plan!