Facebook foreign trade ads are bombarded by spam inquiries? 7 strokes KO!

Release Date:2025-03-10

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Hello, friends. In this issue, let's continue our discussion on strategies to effectively reduce junk inquiries from Facebook foreign trade ads.

Fourth strategy: Install Facebook Pixel to track high-quality conversion paths

For example, set up pixel events (such as "form submission") on inquiry form pages and optimize ads only for users who complete this action; compare conversion data across different ad sets, shutting down ad groups that generate many clicks but zero form submissions.

Fifth strategy: Enable "Potential Customer Quality Screening" feature

At the ad level, select "Show only to high-intent users" and combine it with the "Lowest cost per action" bidding strategy—the system will automatically prioritize high-value users.

Sixth strategy: Highlight "professionalism" in creative materials to reduce misleading clicks

First, B2B ads should use more real photos or scenario images: e.g., factory displays, production lines, quality inspection processes—avoid influencer-style setups.

Second, the first 3 seconds of videos should emphasize solutions: e.g., start directly with "Providing customized supply chain services for medium-sized wholesalers" rather than "Click for a surprise"—such creatives lack appeal for B2B clients.

Seventh strategy: Regularly A/B test ad variables

Test 2-3 different audience/copy/creative combinations monthly; focus on monitoring "inquiry conversion cost" and "junk inquiry ratio" metrics.

When Facebook foreign trade ads are flooded with junk inquiries, this combo strategy can effectively reduce them. Follow me for more foreign trade advertising insights.

If you have any questions about foreign trade website development or operations, feel free to consult EasyWin technical support via WeChat: Ieyingbao18661939702. Our staff will sincerely assist you!