Are Your Facebook Foreign Trade Ads Bombarded by Spam Inquiries? 7 Strategies to Eliminate Them! (Part 2)

Release Date:2025-03-10

Hello, friends. In this issue, we continue our discussion on effective strategies to reduce Facebook foreign trade ad spam inquiries.

Fourth strategy: Install Facebook Pixel to track high-quality conversion paths

For example, set up pixel events (such as "form submission") on inquiry form pages, and optimize ads only for users who complete this action; compare conversion data across different ad sets, and pause ad groups that generate many clicks but zero form submissions.

Fifth strategy: Enable "Potential Customer Quality Filtering"

At the ad level, select "Show only to high-intent users" and combine it with the "Lowest Cost per Action" bidding strategy—the system will automatically prioritize high-value users.

Sixth strategy: Highlight "professionalism" in creative materials to reduce misleading clicks

First, B2B ads should use more real photos or scenario images: for example, showing factories, production lines, or quality inspection processes rather than staged influencer-style shots.

Second, emphasize solutions in the first 3 seconds of videos: eg, start by stating "Providing customized supply chain services for medium-sized wholesalers" instead of "Click for a surprise"—such creatives lack appeal for B2B clients.

Seventh strategy: Regularly A/B test ad variables

Test 2-3 groups monthly with different audiences/copy/creative combinations; focus on monitoring "inquiry conversion cost" and "spam inquiry ratio" metrics.

When Facebook foreign trade ads are bombarded with spam inquiries, this combo strategy effectively reduces them. Follow me for more foreign trade ad optimization insights.

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