Two key trends in Google Ads in 2025 that will directly impact delivery effectiveness and cost!

Affected by iOS privacy policies, IDFA      restrictions make data acquisition difficult? Google's "Enhanced Conversions" comes to the rescue! After a certain beauty brand enabled this feature, cross-device behaviors like encrypted tracking of mobile browsing and computer orders increased ad conversion rates by 25%, ROAS grew      18%, enabling precise targeting effortlessly—simply activate it in Google Ads backend.

Now see YouTube Shorts ad synergy. A snack brand transformed Google Ads' high-conversion copy into 15-second Shorts videos, pairing dynamic visuals with countdown discounts—single videos surpassed 500K plays, reduced traffic costs by 40%, and boosted landing page conversions by 30%. Leverage high-converting creatives to tap into Shorts' massive traffic and effortlessly attract customers.

Follow these two trends to maximize Google Ads performance! From beauty to snack brands, case studies prove it—try it now and watch your ad metrics skyrocket!