Inquiry conversion rate is not high? Foreign trade experts teach you how to reply accurately!

Release Date:2025-01-17

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1. Low inquiry conversion rate? Reflect first, then take action

In foreign trade business, the inquiry conversion rate is an important indicator to measure our work efficiency and business capabilities. However, many foreign trade people often face the dilemma of many inquiries but few orders. In the face of this situation, the first thing we should do is not to rush to blame the platform or customers, but to calm down and find the reasons from ourselves.

When receiving an inquiry, do not respond hastily. We should spend 30 minutes or even longer to carefully analyze the content of the email and ensure that the reply is comprehensive and clear. Only in this way can the customer understand our reply and then generate interest in continuing communication. Remember, every reply to an inquiry is an opportunity, so you must seize it and don't let the business opportunity slip away due to your negligence.

2. Quotation skills: Understand the customer's details and make precise decisions

Quotation is a key link in foreign trade business and an important factor affecting the conversion rate of enquiries. When quoting, we cannot blindly follow the trend, but should formulate quotation strategies according to the type of customers.

For end customers, they tend to pay more attention to product quality and after-sales service, so we can appropriately increase the quotation, while emphasizing the quality of the product and our service advantages. For traders, they pay more attention to price competitiveness, so we can provide more competitive quotations, but also ensure product quality and service level.

In addition, the preparation of the quotation is also crucial. A detailed and complete quotation can not only make customers feel our professionalism and sincerity, but also improve customers' trust and willingness to buy. Therefore, when quoting, we must ensure that the content of the quotation is detailed, accurate and clear.

3. Comprehensive business knowledge and thinking from the customer's perspective

Foreign trade business involves a wide range of knowledge, including product knowledge, market knowledge, laws and regulations, etc. Therefore, as foreign trade people, we must have comprehensive business knowledge to better serve customers and improve the conversion rate of inquiries.

When responding to inquiries, we need to think from the perspective of our customers and understand what they care about and what they need. We need to answer questions raised by customers positively and completely, without making false statements or avoiding questions. If we cannot meet certain requirements, we also need to provide alternatives or solutions to show our sincerity and professionalism to customers.

At the same time, we also need to pay attention to the concerns of buyers from different countries. For example, European and American buyers pay more attention to quality certification and environmental standards, while Middle Eastern and African buyers pay more attention to price and delivery time. Therefore, when responding to inquiries, we must formulate response strategies based on the needs of buyers to ensure that the response content meets the expectations of buyers.

4. Customer classification management: precise policy implementation to improve conversion rate

In order to improve the inquiry conversion rate, we also need to classify and manage customers. According to the customer's inquiry content and purchase intention, we can classify customers into the following categories:

Sincere buyers: These customers tell us clearly what they want, including quantity, specifications, etc. For these customers, we should give priority to their inquiries, give real prices quickly, and respond using professional terms. At the same time, we also need to check the buyer's information, understand their background and needs, so as to better serve them.
Buyers who are waiting or just entering the industry: These customers may still be waiting to see the market or have just entered the industry and need our guidance and help. For these customers, we can put their inquiries in the second priority, but we must also give them enough attention and care. When responding, we can use a gradient quotation strategy to provide them with product options in different price ranges and recommend similar products to strive for a second contact opportunity. At the same time, we must wait patiently for the customer's reply and not be impatient or urge them frequently.
Buyers with vague needs: These customers may just be dealers or agents, and we need to provide professional introductions and guidance. For these customers, we need to introduce the advantages and features of the company and products in detail, and recommend the most advantageous products to them. At the same time, we also need to express the need for samples to strive for a second contact opportunity. While waiting for the customer's reply, we can appropriately extend the waiting time, and when we follow up for the second time, we should not rush to ask about the quotation, but greet the customer first and tell them that they can contact us at any time if they have any needs.
Beware of fraudulent buyers: The last type of inquiry may be from fraudulent buyers. They ask for samples or invitation letters but do not mention the product or company. We should be vigilant and respond carefully to such inquiries. If you feel something is wrong, you can try to respond only once but do not mention any product-related information, and you can basically give up.

5. Summary and improvement: Know high-frequency words and common sentence patterns by heart

Finally, we need to summarize and improve the inquiry response. By analyzing the inquiry content and customer feedback, we can continuously optimize the response strategy to improve the inquiry conversion rate. At the same time, we also need to master some high-frequency words and common sentence patterns to be more handy when responding to inquiries. When we truly master the above skills and turn them into habits, our inquiry response skills will be greatly improved, thus achieving better results in foreign trade business!

Remember that foreign trade business is a process of continuous learning and improvement. Only by constantly summing up experience and lessons can you continuously improve your business capabilities and market competitiveness!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!