Stainless Steel Industry Reversal! Are your Yandex account tweaks in place?

Release Date:2025-01-18

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1. Deep in trouble: Yandex promotion in the stainless steel industry faces many problems

In the fierce competition in the stainless steel industry, online promotion has become an important way for many companies to seek breakthroughs. However, our customers are facing unprecedented challenges. The cost of inquiries is high. It costs up to $70 per inquiry on average, which is a considerable expense for any company. What's worse is that nearly 70% of inquiries come from customers who only want to buy locally, which directly leads to a low transaction conversion rate. Only 5% of inquiries can be successfully converted into orders.

Faced with such a dilemma, the client was extremely anxious, and as a professional marketing and promotion team, we also knew that we had a heavy responsibility. We knew that if we did not adjust our strategy as soon as possible, it would be difficult for the client to stand out in the fierce market competition.

2. Counterattack adjustment: keyword optimization and regional targeting

In order to help customers get out of trouble, we quickly started the road of counterattack and adjustment. First, we formed a professional team to conduct in-depth research on hundreds of sub-sectors of stainless steel products. Using big data analysis tools, we accurately screened out more than 50 high-conversion keywords that closely match product characteristics and application scenarios. These keywords are like precision-guided missiles, directly hitting the target audience, making advertising display more accurate and effective.

At the same time, regional targeting has also become a key part of our strategy adjustment. We carefully analyzed more than 100,000 data points in the past three years and accurately identified 15 key regions with strong demand for stainless steel imports. These regions not only have huge market demand, but also have relatively high customer quality. Therefore, we focused our efforts on these regions and successfully reduced invalid traffic by 80%.

On the basis of keyword optimization and regional targeting, we also carefully optimized the advertising creative. We fully highlighted the advantages of the products, such as the corrosion resistance of stainless steel products tested by authorities is 3 times higher than that of ordinary steel, and the unique forging process increases the durability of the products by 50%. These highlights accurately attracted customers who really had purchasing intentions, making the advertising effect more significant.

3. Significant results: Double leap in inquiry cost and conversion rate

After a series of fine-tuning, the client's Yandex promotion effect has undergone a dramatic change. The cost of inquiries has plummeted to an average of $20-30 per order, a drop of 60%. This change not only saved the client a lot of promotion costs, but also improved the quality of inquiries. Today, 90% of the inquiries received by the client are high-quality buyers who are sincerely seeking cooperation, and the transaction conversion rate has also climbed to 30%.

This achievement is inseparable from the joint efforts of our team and the full cooperation of our customers. We are well aware that every success is inseparable from the ultimate pursuit of details and keen insight into the market. Therefore, in the future promotion process, we will continue to uphold this concept and provide customers with more professional and efficient services.

4. Foreign trade marketing promotion and multilingual website construction: opening a new chapter in the stainless steel industry

In the process of online promotion of the stainless steel industry, foreign trade marketing promotion and multilingual website construction cannot be ignored. With the deepening of globalization, more and more foreign customers are beginning to pay attention to and purchase Chinese stainless steel products. Therefore, building a multilingual website has become an important means for companies to expand their international markets.
By building a multilingual website, companies can communicate with foreign customers more conveniently and eliminate language barriers. At the same time, companies can also localize and optimize their websites based on cultural differences and consumption habits in different countries and regions to improve the website's affinity and user experience.
In terms of foreign trade marketing and promotion, in addition to using search engines such as Yandex to place advertisements, companies can also promote through social media, industry forums, B2B platforms, etc. These channels not only have a wide audience group, but also can accurately locate target customers and improve promotion effects.
In addition, companies can also use data analysis tools to monitor and analyze promotion effects in real time. Through in-depth data mining and analysis, companies can understand customers' search habits, purchase preferences and other information, thereby continuously optimizing promotion strategies and improving conversion rates and order volumes.

5. Conclusion: Work together to create a better future for the stainless steel industry

Looking back, we know that every success is inseparable from the ultimate pursuit of details and keen insight into the market. Looking forward to the future, we will continue to uphold this concept and provide customers with more professional and efficient services. At the same time, we also look forward to working hand in hand with more colleagues in the stainless steel industry to jointly explore new models and methods of online promotion and contribute to the prosperity and development of the stainless steel industry.

If you are also worried about promoting stainless steel products online, you might as well choose us as your partner. With our professional strength and rich experience, we will empower your business and open up a double harvest highway of inquiries and transactions. Let us work together to create a better future for the stainless steel industry!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!