Geomembrane Google promotion bottleneck? See how we can reverse the tide!

Release Date:2025-01-21

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1. Difficulties: Google promotion in the geomembrane industry encounters bottlenecks

In the fierce competition in the geomembrane industry, online promotion has become an important way for many companies to seek breakthroughs. However, our customers are facing unprecedented challenges. The cost of inquiries is high. On average, it costs up to $60 to get an inquiry, which is a considerable expense for any company. What's worse is that most of the inquiries received by customers are from scattered 2C customers. It is difficult to convert such inquiries and form bulk orders, which has put business expansion into a deadlock.

Faced with such a dilemma, customers were extremely anxious and sought solutions everywhere. As a professional foreign trade marketing and promotion team, we are well aware of customers’ pain points and needs, and quickly developed targeted adjustment strategies to help customers get out of trouble and achieve rapid business growth.

2. Keyword optimization: accurately reach B-side major customers

Keyword optimization is one of the core links of Google promotion. In order to help customers reduce inquiry costs and improve inquiry quality, we have formed a professional research team to conduct in-depth research on hundreds of subdivided application fields of geomembranes such as municipal engineering, water conservancy facilities, and landfills. Through precise mining of big data, we have screened out more than 80 high-conversion keywords that are closely related to the needs of large-scale projects. These keywords are not only highly matched with customers' geomembrane products, but also can accurately reach B-end customers with potential for bulk purchases.

At the same time, we discarded more than 400 words that were too general and unclear. Although these words can bring a certain amount of traffic, most of them are invalid traffic and have no substantial help in improving the quality of inquiries and reducing the cost of inquiries. Through the optimization and adjustment of keywords, we have successfully achieved accurate advertising and made more effective use of customers' advertising costs.

3. Regional Targeting: Accurately Targeting Areas with Strong Demand

Regional targeting is also an indispensable part of Google promotion. In order to help customers target the target market more accurately, we have analyzed more than 200,000 data in the past five years and identified 20 key regions that are vigorously promoting infrastructure construction and experiencing a spurt in demand for geomembranes. These regions not only have huge market demand, but also have relatively high customer quality, making them important target markets for customers to expand their business.

We concentrated our resources on these key areas. Through the adjustment of regional targeting, we successfully reduced invalid traffic by 75%, allowing the client's ads to reach the target customer group more accurately. This adjustment not only reduced the cost of inquiries, but also improved the quality of inquiries, bringing more high-quality large customers to the client.

4. Advertising creative optimization: highlight product advantages to attract big customers

Optimizing advertising creativity is also one of the important means to improve the quality of inquiries and reduce the cost of inquiries. In order to help customers attract more powerful and demanding big customers, we carefully designed advertising creativity to highlight the product's super anti-seepage performance and durability.

Our geomembrane products have been authoritatively tested, and the anti-seepage rate is 40% higher than the industry standard, and the service life is up to 50 years. These advantages not only make the products stand out among similar products, but also attract many large customers who intend to purchase in bulk. Through the optimization and adjustment of advertising creativity, we have successfully improved the click-through rate and conversion rate of advertisements, and brought more high-quality inquiries and orders to customers.

5. Significant results: Inquiry costs have dropped significantly, and major customers are flocking to us

After a series of fine-tuning, the client's Google promotion results have changed dramatically. The cost of inquiries has dropped significantly to an average of $25 per order, a drop of more than 58%. This change not only saves the client a lot of promotion costs, but also improves the quality of inquiries. Today, 85% of inquiries come from high-quality large customers with bulk purchasing intentions, which has given new vitality to the client's business expansion.

This achievement is inseparable from the joint efforts of our team and the full cooperation of our customers. We are well aware that every success is inseparable from the ultimate pursuit of details and keen insight into the market. Therefore, in future cooperation, we will continue to uphold this concept, provide customers with more professional and efficient services, and help customers achieve sustainable business growth.

6. Foreign trade marketing promotion and multilingual website construction: opening a new chapter in the geomembrane industry

In the process of online promotion of the geomembrane industry, foreign trade marketing promotion and multilingual website construction also play a vital role. With the deepening of globalization and the increasing prosperity of international trade, more and more foreign customers have begun to pay attention to and purchase Chinese geomembrane products. Therefore, building a multilingual website has become one of the important means for enterprises to expand their international markets.

By building a multilingual website, companies can communicate with foreign customers more conveniently and eliminate language barriers. At the same time, companies can also optimize their websites to improve the affinity and user experience of the website in view of the cultural differences and consumption habits of different countries and regions. This not only helps to enhance the brand image and popularity of the company, but also attracts more potential customers and partners.

In terms of foreign trade marketing and promotion, in addition to using search engines such as Google to place advertisements, companies can also promote through social media, industry forums, B2B platforms, etc. These channels have a wide audience and precise positioning capabilities, which can help companies quickly reach target customer groups and increase brand exposure.

In addition, enterprises can also use data analysis tools to monitor and analyze the promotion effect in real time. Through in-depth mining and analysis of data, enterprises can understand customers' search habits, purchase preferences and other information, so as to continuously optimize promotion strategies and improve conversion efficiency. This will help enterprises stand out in the fierce market competition and achieve greater success.

VII. Conclusion: Work together to create a better future for the geomembrane industry

Looking back, we know that every success is inseparable from the ultimate pursuit of details and keen insight into the market. Looking forward to the future, we will continue to uphold this concept and provide customers with more professional and efficient services. At the same time, we also look forward to working hand in hand with more colleagues in the geomembrane industry to jointly explore new models and methods of online promotion and contribute to the prosperity and development of the geomembrane industry.

If you are also worried about online promotion in the geomembrane industry, you might as well choose us as your partner. With our professional strength and rich experience, we will inject strong momentum into your business and open up a new situation with inquiries and orders rolling in. Let us work together to create a better future for the geomembrane industry!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!