Meta Advertising Agency Case Study: How Can Foreign Trade Independent Websites Reduce Customer Acquisition Costs?

Three Core Challenges of Meta Advertising

According to Meta's 2023 Advertising Trends Report, the average CPM in the foreign trade industry increased by 22% year-over-year, but the conversion rate only improved by 8%. This phenomenon of "high investment, low return" exposes three typical issues:

• Unclear Audience Targeting: 60% of companies still rely on basic demographic statistics, ignoring interest-based behavioral data.
• Severe Creative Homogenization: Mechanically copying product images without contextual storytelling.
• Disorganized Account Structure: Excessive ad group layers leading to budget fragmentation.

Case Study: How an Auto Parts Company Reduced Costs by 40%

Four Steps to Build a High-Conversion Advertising System

1. Smart Audience Layering Strategy

Using the Dynamic Keyword Library feature of the EasyCampaign intelligent marketing platform, automatically capture industry search trends to build a three-tier audience model:

1. Core Layer: Users who visited product pages in the past 30 days.
2. Interest Layer: Users who interacted with competitors but didn't convert.
3. Potential Layer: Expanded audiences with relevant interest tags.

2. AI-Driven Creative Revolution

Traditional creative production takes 3-5 days per set, while the AI Creative Factory enables:

• Generating 20 ad copy variations per hour.
• Automatic multilingual version matching.
• Real-time fatigue monitoring for creatives.

Key Technological Breakthroughs

The AI Ad Manager system achieves cost reduction and efficiency improvement through three technical modules:

Why Choose EasyCampaign?

As an official Meta Certified Partner, we offer:

• Exclusive Media Rebates: 3% cashback for quarterly spending over $50K.
• Full-Funnel Data Dashboard: End-to-end tracking from impression to payment.
• Localized Operations Team: Supporting services in Chinese, English, Japanese, and Korean.

Schedule a free expert consultation now to get customized optimization solutions (limited-time offer: 3-day free account analysis).