Google Ads "flipped" when you increased your budget? Multi-account strategy to help you turn the tide!

Release Date:2024-12-25

Views:

In the field of digital marketing, Google Ads is undoubtedly a popular choice for many companies. However, while enjoying the high ROI (return on investment) brought by Google Ads, many companies are also facing a thorny problem: once the budget is increased, the ROI drops sharply, as if they are trapped in an inescapable "curse". What is going on? And how to deal with it?

1. Multiple accounts in parallel to diversify investment risks

First of all, we need to make it clear that increasing the budget does not mean that the advertising effect can be directly improved. Sometimes, excessive concentration on a single account will lead to a decline in ROI due to fierce competition, high bids, etc. Therefore, we might as well try a new strategy - multi-account parallel promotion.

By opening multiple Google ad accounts, we can spread the budget among these accounts, with each account focusing on specific keywords or audiences. In this way, we can not only optimize the advertising strategy and bids of each account independently, but also locate the target users more accurately, and improve the relevance and effectiveness of advertising. At the same time, since the budget of each account is relatively small, it can also effectively avoid excessive competition for a single account, thereby reducing costs and improving overall ROI.

2. Prioritize the keywords of “stable money-making”

In the process of multi-account parallel promotion, we also need to pay special attention to the selection of keywords. Those keywords that have been verified as "stable money-making" are the key to the success of our advertising. They usually have higher conversion rates and ROI, so they should be placed first.

By distributing these keywords to various accounts, we can ensure that each account has enough impressions and clicks to fully tap the potential of these keywords. At the same time, this also provides us with more room for testing and optimization. We can try different ad copy, landing page design, bidding strategies, etc. to find the most suitable promotion method for each account and further improve the advertising effect.

3. Multi-account management: challenges and opportunities coexist

Of course, opening multiple Google ad accounts is not an easy task. It requires us to invest more time and energy in management and optimization. At the same time, we also need to ensure that the advertising strategies and audience positioning between each account are clear and independent to avoid competition conflicts.

However, it is these challenges that bring us more opportunities. Through scientific planning and management of multiple accounts, we can have a deeper understanding of the needs and preferences of target users and accumulate valuable experience for subsequent promotion. At the same time, multi-account parallel promotion can also help us expand market share, enhance brand influence and achieve longer-term development.

4. Practical skills to help you turn the tide

So, how can we better implement the multi-account parallel promotion strategy? Here are some practical tips for your reference:

Clarify goals : Before you begin, clarify the goals and positioning of each account and ensure that they each have different tasks and responsibilities.
Allocate budget reasonably : According to the goals of each account and the competition of keywords, allocate budget reasonably to ensure that each account can get enough display and clicks.
Regular optimization : Regularly optimize and adjust the advertising strategies, bids, copywriting, etc. of each account to ensure that they are always in the best condition.
Data analysis : Through data analysis tools, the performance of each account can be tracked in real time, problems can be discovered and solved in a timely manner, and the overall effect can be improved.
Teamwork : If conditions permit, a professional team can be formed to manage and optimize multiple accounts to ensure that all tasks can be completed efficiently.

In short, we don't need to panic when facing the dilemma of declining ROI of Google ads. Through the multi-account parallel promotion strategy, we can spread investment risks, prioritize the "stable money-making" keywords, deeply explore user needs and preferences, and finally achieve a comprehensive improvement in advertising effects. Of course, this requires us to invest more time and energy in management and optimization, but as long as we persevere and dare to try, we will be able to turn the tide and create more brilliant results!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!