"Struggling to understand B2B vs B2C in foreign trade? Here's the key difference in one sentence: B2B is about convincing businesses, B2C is about appealing to individuals! What are the specific differences? Three key points explained:
1. Different customer nature
"B2B clients are corporate buyers—one deal may take half a year to negotiate, requiring approval from 5 departments; B2C clients are individual consumers who may place an order within 30 seconds of seeing a product!
2. Different negotiation focus
"With B2B clients, emphasize: 'Our pricing ensures premium quality, avoiding potential customer complaint losses' (using benefit-driven language); With B2C clients say: 'Limited-time offer, prices rise tomorrow!' (creating urgency)
3. Different relationship maintenance
"B2B relies on long-term trust—'Comprehensive after-sales service, uninterrupted supply chain'; B2C depends on repurchase incentives—'Good reviews get coupons, next order $50 off!'
"B2B is a marathon—steady progress wins big orders; B2C is a relay race—explosive traffic drives sales volume! Choose the right model, double your orders!"
