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For foreign trade companies, independent websites are important positions for controlling brands and accumulating customer data. However, many business owners face a common problem: after building a website and spending a lot of money on promotion, the performance on search engines is still unsatisfactory, resulting in low traffic and no inquiry conversion. Is your website also trapped in a "traffic black hole" with input and output not proportional? This is often caused by a problem with the SEO strategy.
There are many reasons why the SEO effect of foreign trade independent stations is not good, but it is usually inseparable from the following aspects:
Keyword strategy errors: Failure to conduct sufficient keyword research, or the selected keywords do not match the target customers’ search habits, resulting in the website being unable to be searched by potential customers.
Low quality of website content: The website content lacks originality, professionalism and value, and is unable to attract users to stay and convert, and is also difficult to gain the favor of search engines.
Insufficient external link construction: External links are an important factor in improving website weight. Without high-quality external link support, it is difficult to improve the website's ranking in search engines.
Unreasonable website structure: Problems such as unclear website navigation, confusing URL structure, and poor mobile experience will affect search engine crawling and user experience.
Technical SEO issues: Technical issues such as slow website loading speed, broken links, lack of valid robots.txt and sitemap.xml can also hinder the SEO performance of the website.
Insufficient localization optimization: For websites targeting specific language markets, there is a lack of targeted localization SEO optimization, which results in the inability to obtain good rankings in local search engines.
Faced with complex SEO issues, many foreign trade companies often feel helpless. Yiyingbao SaaS intelligent website marketing platform not only provides powerful website building functions, but also has professional SEO diagnosis and optimization services to help companies comprehensively analyze the SEO status of the website, find out the crux of the problem, and provide targeted solutions. Our professional team will optimize your website in all aspects from multiple dimensions such as keyword strategy, content optimization, external link construction, technical SEO, etc., so that your website can stand out in search engines.
The Yiyingbao platform itself integrates powerful intelligent SEO website building tools. Even if you do not have professional SEO knowledge, you can easily perform basic optimization operations. Through the following functions, you can better improve the SEO effect of your website:
Intelligent keyword recommendation: Add website AI-generated keywords in customer management under advertising placement in Yiyingbao AI advertising system to mine popular keywords and long-tail keywords related to your products, and guide your content creation and optimization direction.
SEO diagnostic report: Generate a website's SEO diagnostic report with one click, clearly understand the website's strengths and weaknesses, and provide data support for optimization.
Content optimization suggestions: When you edit website content, we provide optimization suggestions on keyword density, one-click tags, readability, etc. to improve content quality.
External link analysis tool: Analyze the external links of your website to help you understand your competitors' external link strategies and discover potential high-quality external link resources.
Website speed test: Evaluate the loading speed of the website and provide optimization suggestions to improve user experience and search engine ratings.
You can use the following steps to optimize independent websites with poor SEO performance using Yiyingbao’s intelligent SEO tools and services:
Conduct a comprehensive SEO diagnosis: First, use EasyNet’s SEO diagnostic tool to conduct a comprehensive scan of your website to understand the current SEO issues on the website.
Re-evaluate your keyword strategy: Based on the diagnostic report and Easy-to-use keyword recommendation tools and AI keyword expansion functions, re-evaluate your keyword strategy and select keywords that are more accurate and more in line with the search habits of your target customers.
Optimize website content: According to the new keyword strategy, optimize the existing website content, ensure the reasonable layout of keywords, and use AI to batch generate articles and products to create more high-quality and original content to meet users' search needs.
Strengthen external link construction: actively look for high-quality websites related to your industry, conduct content cooperation such as friendly link exchange or reciprocal link exchange, and increase the number and quality of external links of the website.
Focus on technical SEO: Use the website speed detection tool provided by Easy-to-use to optimize the loading speed of the website and ensure that the website has no technical problems such as broken links.
Perform localized SEO optimization: If your target market includes specific language areas, be sure to perform targeted localized SEO optimization, such as translating website content, optimizing local keywords, etc.
This is a case of using Yiyingbao for SEO optimization and successfully increasing the number of inquiries. A laser engraving machine equipment foreign trade company found the reason for the poor website ranking through Yiyingbao's SEO diagnostic service, and made improvements based on the optimization suggestions and tools provided by the platform. Ultimately, the website's keyword ranking on Google improved significantly, and the number of inquiries also increased significantly.
In the fiercely competitive international trade market, it is crucial to have an independent website that can bring continuous and stable traffic. If you are worried about the poor SEO effect of your website, you may wish to use the professional services and intelligent tools of Yiyingbao SaaS intelligent website marketing platform to conduct a comprehensive diagnosis and optimization of your website. Let your independent website no longer be an "invisible person", but a powerful engine for you to expand overseas markets!
If you have any questions about the construction and operation of foreign trade websites , please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!
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