The new blue ocean of pet supplies export: strategy analysis and combat guide

Release Date:2024-09-24

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1. Analysis on the export prospects of pet products

1.1 Growth Potential of the Global Pet Market

The global pet market has continued to grow in recent years. According to data, the pet products market size has reached US$159.1 billion in 2021 and is expected to grow to US$236.16 billion by 2030, with a compound annual growth rate of 5.1%. This trend is mainly due to the aging of the population and changes in family structure. More and more people choose to keep pets, providing a broad market space for the foreign trade of pet products.

1.2 Diversification and personalization of market demand

Pet products, as an indispensable part of pet life, are widely used in many scenarios such as homes, pet shops, pet hospitals and pet beauty shops, providing pets with a full range of life necessities, including food, drinking water, bedding, toys and cleaning products. With the growing demand of pet owners for pet health, beauty and health care, the application areas of pet products are also constantly expanding. As consumers' requirements for the quality of pet life increase, the types of pet products are constantly enriched and innovated. From daily necessities to toys, clothing, smart devices, etc., there are huge business opportunities in each segment. In particular, intelligent pet products, such as smart feeders, smart water dispensers, smart cat litter boxes, etc., are expected to usher in explosive growth in the next few years.

So, which customer groups do Chinese pet product export companies mainly target? Their main customer groups are overseas pet product wholesalers, distributors, retailers, as well as pet stores and online stores. Among them, North America, Europe and Australia are important markets for Chinese pet product exports. These customer groups have strict requirements on the quality, price and delivery time of pet products.

Next, let’s look at the main export countries and regions for pet products and their reasons:

As the leader of the global pet market, the United States has a large pet products market with huge demand. In addition, the deep pet culture in the United States has made people pay great attention to pets, and has also put forward higher requirements for the quality and style of pet products.
The pet products market in Europe, especially in the UK, Germany and France, is also large and mature. These countries have a large demand for pet products and have strict quality control.
Japan is a country with a long history of pet culture, and people love pets very much. Therefore, the Japanese pet products market has extremely high requirements for quality and style, and the market demand also maintains a steady growth.
In recent years, the pet products market in South Korea has developed rapidly, especially the young generation's demand for pet breeding has increased sharply, which has promoted the prosperity of the pet products market. The Korean market also has high requirements for the quality and style of pet products.

In summary, the major export countries for pet products are those with a profound pet culture, strong market demand, and strict requirements on quality and style. These countries provide Chinese pet product export companies with a broad market space and unlimited development opportunities.

1.3 The rise and opportunities of cross-border e-commerce

The rapid development of cross-border e-commerce has brought unprecedented opportunities for the foreign trade of pet products. Through cross-border e-commerce platforms, companies can easily sell their products around the world and achieve brand internationalization. At the same time, the full range of support such as training, logistics, and payment provided by cross-border e-commerce platforms has further lowered the threshold for entrepreneurship, enabling more small and medium-sized enterprises to participate in international competition.

2. How to promote pet products overseas?

Understand the target market: First, you need to understand the cultural background and needs of the target market, understand the local pet culture and consumption habits, as well as the demand and preference for pet products.
Build a website: Establish a dedicated pet supplies website, provide detailed product introductions and purchasing methods, and promote the website through SEO, SEM, social media, Youtebe, etc.
Attend trade shows: Attend local pet shows to showcase your products and network with potential customers, and learn about market demand and competition.
Cooperate with local distributors: Cooperate with local pet supply distributors, sell products to them, and let them help promote the products and provide after-sales services.
Offer deals and promotions: Provide some deals and promotions to attract more consumers to buy the products.
Focus on product quality: ensure product quality, provide high-quality after-sales service, and let consumers have confidence in the product and brand.
Provide diversified products: Provide diversified product choices to meet the needs and preferences of different consumers.
Understand local laws and regulations: Understand local laws and regulations and ensure that products comply with local standards and requirements.

3. Practical strategies for foreign trade of pet products

3.1 Choose the right e-commerce platform

Choosing the right e-commerce platform is the first step to successfully conduct foreign trade in pet products. Large e-commerce platforms such as Amazon and eBay have abundant resources and support and are the first choice for most companies. At the same time, you can also consider platforms that focus on the field of pet products to obtain more accurate traffic and customer groups.

3.2 Optimize independent website and foreign trade website construction

Establishing a professional independent website or foreign trade website is an important means to enhance brand image and user experience. In website construction, we should focus on SEO optimization to improve search engine rankings; at the same time, we should provide multilingual support to better serve customers in different countries and regions. In addition, we should ensure the security and stability of the website to protect the security of customer information and transaction data.

3.3 Finding high-quality sources and supply chain management

High-quality supply is the cornerstone of pet products foreign trade. Enterprises should actively seek reliable domestic manufacturers or suppliers, establish long-term cooperative relationships, and ensure the quality and stability of supply. At the same time, supply chain management should be strengthened to improve production efficiency and delivery speed to meet the rapid changes in overseas markets.

3.4 In-depth understanding of the target market

Before engaging in foreign trade of pet products, you should have a deep understanding of the target market, including the consumer needs, consumption habits, cultural background, etc. of the target market. Through market research and analysis, you can formulate a practical market strategy to better meet customer needs and enhance brand competitiveness.

3.5 Focus on brand building and marketing

Brand building is the key to the success of pet products foreign trade. Enterprises should create a unique brand image through trademark registration, website design, social media marketing, etc. At the same time, formulate a comprehensive marketing strategy, including online and offline advertising, social media marketing, etc., to enhance brand awareness and attract potential customers.

3.6 Pay attention to industry trends and compliance operations

With the intensification of market competition and the continuous changes in policies and regulations, pet products foreign trade companies need to maintain keen market insight and pay attention to industry trends and policy changes. At the same time, they should ensure compliance with regulations and comply with relevant regulations and standards of the target market to avoid losses caused by illegal operations.

The export prospects of pet products are broad, but also full of challenges. Only by mastering the correct market strategy and marketing strategy can we stand out in the fierce market competition. By choosing the right e-commerce platform, optimizing the construction of independent sites and foreign trade websites, finding high-quality sources of goods and supply chain management, deeply understanding the target market, focusing on brand building and marketing, and paying attention to industry trends and compliance operations, pet products foreign trade companies will usher in a brighter development prospect.

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!