Foreign trade cattle reveal customer development secrets, what are you waiting for? Quickly choose the most suitable way for you to expand customers!

Release Date:2024-09-23

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In the smoke-filled foreign trade battlefield, how to stand out in this battle for customers and efficiently lock in and develop potential customers is undoubtedly an urgent matter in the minds of every foreign trade elite. Today, let us unveil the mystery of foreign trade customer development, deeply analyze six practical strategies, and count their pros and cons to help you choose carefully and learn from the enemy to defeat the enemy!

This is not only a contest of wisdom, but also a test of vision and courage. Are you ready? Let's go hand in hand and explore the fast track of customer development that belongs to you, so that your performance will soar and success will be within your reach!

1. Social media platforms: precise positioning and interactive marketing

Foreign trade experts are well aware of the important role of social media in customer development. They use platforms such as LinkedIn, Facebook, and Twitter to accurately target target customer groups, publish high-quality content, and actively interact with potential customers to establish deep customer relationships. The advantage of this approach is that it can directly reach target customers, increase brand exposure, and has relatively low costs. However, the disadvantage is that it requires continuous investment of time and energy to maintain the activity of social media and to constantly interact with customers in order to gradually translate into actual sales results.

Advantages: strong interactivity, improving brand awareness;

Disadvantages: Long conversion cycle, requires continuous investment

2. International exhibition participation: face-to-face communication and accelerated transaction

Participating in international exhibitions is a traditional and effective way for foreign trade companies to develop customers. Through exhibitions, foreign trade experts can directly communicate with customers face to face, demonstrate product strength, quickly establish trust relationships, and thus promote the achievement of cooperation intentions. Its advantage is that it can directly understand customer needs, provide personalized solutions, and accelerate the transaction process. However, international exhibitions are costly and have a limited audience. How to continue to follow up with customers after the exhibition is a major challenge. At this time, combining the online display of independent stations and the precision marketing promoted by Google can make up for the brevity of the exhibition time and improve customer conversion rate and retention rate.

Advantages: Direct communication, building trust;

Disadvantages: high cost, limited audience, difficult follow-up

3. Email Marketing: Personalized Customization, Accurate Reach

Email marketing, with its advantages of personalized customization and precise reach, has become an important means for foreign trade experts to develop customers. They collect the email addresses of potential customers, send customized marketing emails, introduce product features, promotions, etc., to attract customers' attention and interest. The advantage of email marketing is that it can directly reach target customers, improve marketing effectiveness, and the cost is relatively low. However, the disadvantage is that with the prevalence of spam, the opening rate and reply rate of emails are gradually declining. In order to overcome this disadvantage, foreign trade experts will combine the data analysis function of independent stations to segment and accurately locate customers, and improve the pertinence and effectiveness of emails.

Advantages: personalized marketing, low cost;

Disadvantages: Can be easily seen as spam, low open rate and reply rate

4. Independent Station Marketing: Brand Building and Comprehensive Display

Independent website, this foreign trade marketing tool, where does its power come from? The answer is self-evident - search engines, especially Google search, which occupies more than 90% of the market share, is the first choice for foreign customers to explore their favorite products. Imagine, if we hold the key to all keywords, understand the customer's search intention, and carefully weave every article and every product page to make them shine in the search results and rank at the top, then wouldn't it be as easy to get customers as taking things out of a bag?

How can an independent website become the shining pearl in the field of foreign trade? In the vast ocean of the Internet, what can make your brand image shine like an independent website, and show the professional style and strong strength of the enterprise? It is not bound by any platform, and the autonomy is firmly in hand, allowing you to create your own online territory as you wish. What's more, an independent website is your right-hand man for long-term accumulation of customers and careful brand building, helping you to move forward steadily in the fierce market competition and win the favor and trust of more customers. As an online display window and marketing center for foreign trade enterprises, an independent website can fully display the company's products, services, brand image, etc., and provide personalized shopping experience and customer service.

How can you not be tempted by such advantages? Choose an independent website to start a new chapter of your foreign trade and make success within your reach!

5. Use SEO optimization to improve website ranking

SEO optimization is an important means to improve the ranking of websites in search engines. It has long-term benefits and the advantage of bringing natural traffic. Foreign trade experts will hire professional teams to perform keyword optimization, content updates, external link construction and other operations on the website to improve the ranking of the website in search engines such as Google. However, SEO optimization requires continuous investment of time and energy, and the competition is fierce, so the effect is relatively slow. In order to speed up the conversion process and make up for the shortcomings of SEO, experts usually combine Google SEM for rapid promotion in the short term to form a complementary effect between SEO and SEM.

Advantages: long-term benefits, natural traffic;

Disadvantages: Slow results, continuous investment required, fierce competition

6. Google SEM: quickly and accurately reach target customers

Google SEM can quickly and accurately reach target customers through keyword bidding and other methods, and has the advantages of quick results, precise delivery and strong controllability. Foreign trade experts will use tools such as Google AdWords to develop precise delivery strategies to attract clicks and visits from potential customers. However, the cost of SEM is relatively high, and professional operational knowledge and experience are required to ensure the effectiveness of delivery. In order to reduce long-term costs and increase brand awareness, experts usually combine independent station SEO optimization and Google SEM for combined marketing to achieve a marketing strategy that combines long-term brand building and short-term conversion promotion.

Advantages: quick results, precise delivery, and strong controllability;

Disadvantages: High cost, requires professional operation

7. Google promotion: precise marketing, efficient conversion

Google promotion includes SEO (search engine optimization) and SEM (search engine marketing), which are important tools for foreign trade experts to develop customers. SEO improves the ranking of the website in search engines by optimizing the website content and structure, thereby attracting more potential customers to visit. Its advantage is that it can steadily increase the exposure of the website in the long term and reduce the cost of acquiring customers. However, SEO requires continuous investment of time and energy, and the competition is fierce, so the effect is relatively slow. In order to speed up the conversion process, foreign trade experts usually combine SEM for rapid promotion in the short term.

SEM can quickly and accurately reach target customers and achieve efficient marketing conversion through methods such as keyword bidding. Its advantages are quick results, accurate delivery, strong controllability, and the ability to formulate flexible delivery strategies based on different marketing goals. However, the cost of SEM is relatively high, and professional operational knowledge and experience are required to ensure delivery results. Therefore, foreign trade experts usually combine independent station SEO optimization and Google SEM for combined marketing to achieve a marketing strategy that combines long-term brand building with short-term conversion promotion.

8. Independent website + Google promotion: combined marketing, the way to success

The combination of independent websites and Google promotion is the winning formula for foreign trade experts to develop customers. As an online display window and marketing center for enterprises, independent websites can fully demonstrate the strength and brand image of enterprises; while Google promotion brings continuous traffic and accurate conversion to independent websites through SEO and SEM. The advantage of this combined marketing method is that it can fully cover the access needs of potential customers and achieve the dual effects of precision marketing and brand building. At the same time, through the data analysis function of independent websites, foreign trade experts can deeply understand customer behavior and needs, and provide strong support for subsequent marketing strategies.

In the comparison between Google SEO and SEM, we can see that each has its own advantages and disadvantages. SEO can steadily increase website exposure and reduce customer acquisition costs in the long term, but it requires continuous investment of time and energy; while SEM can quickly and accurately reach target customers and achieve efficient marketing conversions, but the cost is relatively high. Therefore, foreign trade experts usually formulate appropriate marketing strategies and budget allocations based on the actual situation of the company and market demand, combining SEO with SEM to achieve the best marketing effect. Through the combined marketing method of independent station + Google promotion, foreign trade companies can more efficiently develop customers, improve performance, and stand out in the fierce market competition. With such a strategy, why not do it? Let us join hands, use the independent station as a boat, the search engine as a sail, ride the wind and waves, reach the hearts of customers, and create a brilliant foreign trade together!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!