Digital printing machine foreign trade strategy: market size, certification, tax rebates and marketing strategy depth analysis

Release Date:2024-09-25

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1. Overview of the foreign trade market of digital printing machines

With the growing demand for personalized customization, digital printing machines, as key equipment to achieve this demand, have shown strong growth momentum in overseas markets. Especially in developed countries and regions such as Europe, the United States, and Japan, due to their mature clothing, home textiles, and advertising industries, there is an urgent need for efficient and environmentally friendly digital printing technology, and the foreign trade prospects of digital printing machines are broad. In addition, in emerging markets such as Southeast Asia and Africa, with economic development and consumption upgrades, the demand for digital printing machines is also gradually being released. Therefore, overall, the overseas market for digital printing machines is huge and continues to grow, providing good development opportunities for foreign trade companies.

2. Standards and certifications required to enter overseas markets

To successfully enter overseas markets, digital printing machine products must meet the safety, environmental protection and performance standards of the target market. Common international certifications include CE (Europe), UL (US), FCC (US Wireless Communications), RoHS (Restriction of Hazardous Substances), etc. In addition, companies need to understand and prepare for specific requirements of different markets, such as the EU REACH regulations on the use of chemicals and the specific requirements of some countries on energy efficiency. Obtaining these certifications not only improves product competitiveness, but is also a necessary condition for entering certain markets.

1. CE Certification: CE certification is a safety standard certification for the European Common Market. It ensures that the product meets European safety, health and environmental requirements. Many countries and regions require imported products to have CE certification.

2. FCC certification: FCC certification is the certification standard of the Federal Communications Commission of the United States and applies to wireless communication devices. If your digital printing machine has wireless communication function, you may need to obtain FCC certification.

3. RoHS Directive: The RoHS Directive restricts the use of hazardous substances in electronic and electrical equipment, such as lead, mercury, cadmium and hexavalent chromium. If your digital printing machine contains these substances, you need to ensure that the product complies with the RoHS Directive.

4. ISO Certification: ISO certification is a certification standard of the International Organization for Standardization, which is used to evaluate product quality management systems. Obtaining ISO certification can enhance the competitiveness and market recognition of your products.

In addition, you also need to understand the specific requirements and standards of the target country or region. Different countries and regions may have different certification standards and technical requirements, and you need to ensure that your digital printing machine meets these requirements. Before exporting digital printing machines, it is recommended that you consult a professional certification agency or lawyer to ensure that you meet all necessary standards and certification requirements. This can avoid returns, fines or other legal issues caused by failure to meet requirements.

In short, the export of digital printing machines needs to meet a series of standards and certification requirements, including CE certification, FCC certification, RoHS directive and ISO certification, etc. It is also very important to understand and meet the specific requirements of the target country or region.

3. Interpretation of export tax rebate policy

Export tax rebate is a measure taken by the state to encourage exports by returning part or all of the domestic taxes levied on export goods to exporters. For digital printing machine foreign trade companies, the rational use of export tax rebate policies can effectively reduce costs and increase profits. Companies should understand the latest national export tax rebate policies in detail, including tax rebate rates, application procedures, required materials, etc., to ensure compliance operations and maximize the benefits of the policy.

4. How to find distributors and customers, and how to promote?

Take advantage of industry exhibitions: Participating in well-known domestic and international textile and printing related exhibitions is an effective way to directly contact potential customers and distributors. By demonstrating product advantages and establishing face-to-face communication, you can quickly expand your brand influence.
Online platform development: Use B2B platforms such as Alibaba, Global Sources, etc., as well as social media and professional forums to publish product information and attract the attention of overseas buyers. At the same time, optimize SEO, improve the website's ranking in search engines, and increase exposure.
Establish partnerships: Cooperate with local agents and distributors to quickly expand the market by utilizing their market resources and sales channels. When selecting partners, you need to examine their market coverage, after-sales service level, and credibility.

Secondly, to carry out effective promotion, you can adopt the following strategies:

Optimize the website: Build a professional website and perform search engine optimization (SEO) to improve the website's ranking in search engine results. At the same time, you can attract the attention of potential customers through the content and information provided by the website.
Overseas promotion: Establish partnerships through channels such as Google promotion. As the world's largest search engine, Google has a huge user base. Through its advertising platform, it can quickly reach a large number of potential partners. By adopting a pay-per-performance model, companies can flexibly adjust advertising strategies according to their own budgets and marketing goals to maximize cost-effectiveness.
Prepare promotional materials: Prepare promotional materials, such as product catalogs, brochures, etc., and send them to potential customers by mail, express delivery, etc. Promotional materials should contain information such as product features, advantages and application scenarios to attract customers' interest.

5. Key points for building a foreign trade website for digital printing machines

Driven by the wave of digitalization, foreign trade websites have become an important window for enterprises to explore international markets and enhance brand influence. In terms of site selection strategy, the server selection of foreign trade websites is crucial. A server location close to the target customer group can significantly reduce access delays and improve user experience.

Responsive website construction: Design principles are the core of foreign trade website construction. The principle of user experience first should run through the entire design process. The page layout should be concise and clear, avoiding redundancy and confusion; the navigation structure should be intuitive and easy to use, guiding users to browse smoothly; the design style should conform to the aesthetic preferences of the target market and enhance the user's sense of closeness and favorability. At the same time, the website design should also reflect the company's brand image, and convey the company's professionalism, quality pursuit and international characteristics through color matching, font style and high-quality picture display.

Multi-language support: Provide multiple language versions according to the target market to facilitate international customers to browse.
The product display is detailed: high-definition pictures, video demonstrations, technical parameters, application scenarios, etc., fully displaying the product advantages.
Optimize user experience : Ensure that the website loads quickly, the navigation is clear, and the shopping process is simple to improve user satisfaction.
Integrated online customer service: Set up instant messaging tools such as WhatsApp, Skype, etc. to facilitate customer consultation and increase conversion rate.
Inquiry function : Inquiry function is an important bridge for foreign trade websites to establish contact with users. By providing convenient and fast inquiry methods, such as online forms, instant chat tools, etc., it can enhance the interaction between users and enterprises, thereby increasing sales opportunities. At the same time, a complete inquiry management system can also help enterprises better track and manage the information of potential customers, providing strong support for subsequent marketing activities.

VI. Promotional Strategy and Brand Building

Content marketing: Deliver product value and establish an authoritative image in the industry through Google promotion, blogs, videos, case sharing, etc.
Social media marketing: Use platforms such as Facebook, Instagram, and LinkedIn to regularly publish industry trends and product updates to enhance user interaction.
KOL cooperation: cooperate with opinion leaders and Internet celebrities in the industry to promote products and expand brand awareness through their influence.
Participate in international competitions and awards: Actively participate in international innovation and design competitions. Winning awards can not only enhance your brand image, but also serve as powerful marketing materials.

To sum up, although the foreign trade business of digital printing machines faces certain challenges, it is fully capable of opening up a vast overseas market by deeply understanding the market, meeting international standards, making rational use of policies, effectively finding customers and building professional websites, combined with diversified publicity strategies.

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!