From 0 to 20 Million Orders: The 'Cold Start' Secret for B2B Enterprises in Google Ads

Release Date:2025-04-22

Many newcomers ask me: I just started in foreign trade and want to use Google Ads but worry about mediocre results. Any practical suggestions?

Three core optimization points:

1. Keyword Strategy: Don't just focus on high-volume keywords—use long-tail keywords (e.g., "wholesale organic cotton T-shirts") to target low-competition, high-intent traffic. Weekly keyword research with Google Keyword Planner, adding negative keywords to filter irrelevant traffic.

2. Ad Structure Segmentation: Group campaigns by product categories (e.g., separate "LED bulbs" from "solar lights"). Craft headlines highlighting USPs and descriptions addressing pain points (e.g., "anti-breakage," "24/7售后 support").

3. Landing Page Optimization: Ensure standalone site loads under 3s—compress images with professional tools. Must be mobile-optimized with prominent CTAs ("Get Quote Now"), tracked via Google Analytics for inquiry paths.

If budget is tight and unsure where to start, how to prioritize?

Test 10-20 high-intent long-tail keywords first, allocating $20/day per ad group. Run for 1 week to analyze CTR and dwell time. Poor-performing data requires immediate adjustment—no hesitation!

For any questions about foreign trade website development or operations, consult EasyWinTech support via WeChat: Ieyingbao18661939702. Our team will provide dedicated assistance!