When doing foreign trade, stop spending all your money on platform annual fees and paid search rankings.

When it comes to finding customers, many business owners' first thought is to open a store on Alibaba.com or exhibit at trade shows. What happens then? They pay tens of thousands, or even hundreds of thousands, every year, and while they receive plenty of inquiries, nine out of ten are just comparing prices. Very few are genuinely worth discussing business with, and profit margins keep getting thinner.

Today, let me offer you a different perspective: an independent website plus Facebook is the right way to build an export business at a low cost.

What is an independent website? It is your own official website, where you have full control over your products, prices, and brand, without having to undercut competitors on the same page. As for Facebook, it has three billion users worldwide, and your customers are scrolling through it on their phones. Through precise ad targeting, we promote your independent website to people who are genuinely interested in your products. They click through and leave their email address or WhatsApp contact—that is your inquiry, and those customers belong to you alone, with no one competing for them.

In terms of cost, an independent website only needs to be built once, and Facebook advertising can be adjusted according to your budget. You can run campaigns with just a few dozen yuan per day,

which is far lower than annual platform fees. In terms of inquiry quality, customers who proactively come to you have a much higher conversion rate than those sending mass inquiries through platforms.

Stop building someone else's business. Want to know whether your products are suitable for this approach? Leave "Interested" in the comments, and I will help you assess it.