Foreign trade newcomers: three steps to get started with Google Operations

Just started in foreign trade and find Google Ads challenging? Master it in just three steps.

Step 1: Set up your "storefront." Register a Google Merchant account, fill in all product details (e.g., outdoor tent specs), and ensure official website links are accurate. Google prefers clean pages—avoid cluttered content. Highlight key info like "tent waterproof rating" so customers see it within 3 seconds.

Step 2: Target keywords precisely. Use Google Keyword Planner—search "outdoor tent" for related terms. Beginners should pick low-competition phrases like "long-lasting camping tent." For precise buyers (e.g., "family camping tent 4-person"), bid moderately and test the waters.

Step 3: Keep ad copy honest. Replace "best tent" with concrete perks like "3-year warranty + free returns"—Western buyers trust this.

Key tip: Spend 5 minutes daily checking backend metrics. Pause keywords costing $10/click with no movement.

Newbies, don’t fear mistakes. Follow me—next issue teaches using Google to harvest client emails. Pure干货.